Asia-facing U.K. football sponsorships face scrutiny

The future of high-profile sponsorships of British football teams by largely Asian-facing sports-betting and online casino brands could be in doubt if proposals put forward by the UK’s main opposition party come into force. The UK Labour Party’s deputy leader and spokesperson for gambling-related policy Tom Watson has said he is “concerned about the relationship between overseas gambling operators and British football teams.” In calling for a “full review” of all remote licences issued since 2014, he suggested that the reputation of the UK licensing regime was on the line. “I believe that a UK gambling licence should be a hallmark of credibility and trust,” he said in an article on the PoliticsHome website. “It should not be seen as a platform for overseas operators to use the reputation of British sport as a marketing tool for their own domestic audience, whereby the benefits of the UK market are enjoyed, but nothing is...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.