Aggregators look beyond content to grow Asia’s online sector

online gaming

Content aggregators have long been the go-to solution for operators looking to quickly and easily enter online markets in Asia. But with competition from content studios on the rise, and operators expecting aggregators to offer more than just great games, the landscape is shifting rapidly. Content has diversified significantly in Asia’s online casino space over the past couple of years. Last August, London-listed supplier Playtech cut its forecast for revenue from Asia by 35 million euros, citing a “significant increase in competition in China in 2018 from new market entrants”. At the same time, run-of-the-mill content aggregation – essentially the art of packaging up content from a range of games suppliers to allow for a single integration with an operator – is no longer cutting it in Asia. “Operators in Asia expect far more from their content aggregator compared with a few years ago,” Vladimir Negine, head of content aggregator Hub88, told AGB. “There...

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