Yggdrasil has reached an accord to provide its full slot game catalogue, including the popular Vikings game, to Genting U.K., a unit of Malaysia’s Genting Group.
In addition to the library of titles, Genting will benefit from BOOST, Yggdrasil’s proprietary suite of in-game promotional tools, providing in-game tournaments and leader boards, configurable cash races, and gamification features proven to increase player retention and engagement.
Both parties anticipate integrating further Yggdrasil products as the stages of the partnership evolve, the companies said in a press release.
Genting owns and manages more than 40 premises in the UK, including Crockfords and The Colony Club. GentingCasino.com features more than 300 online slots as well as casino games including blackjack and roulette.
“Our focus is on presenting the most exciting and engaging gaming experiences,” said Genting Director of Gaming Product, Rob Hoddinott . “Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”