William Hill considers exiting Australian market

British bookmaker William Hill is considering the sale of its Australia business, citing rising costs and mounting regulatory pressures, local media reports.

The bookmaker said it had launched a strategic review of the business, which it admitted could include a sale of the business.

“Given the credit betting ban in Australia and the likely introduction of a point of consumption tax in a number of states, it is clear that profitability will increasingly come under pressure,” said the company, quoted by media.

Speculation that William Hill was looking to sell its Australian arm first came up in September last year after the firing of the group’s British chief executive James Henderson.

At the time, William Hill said the speculation was “completely untrue”.