William Hill Australia has announced that it has become the first ever betting partner of the Australian Open Tennis Championships.
The operator agreed its partnership with Tennis Australia and will work with event broadcaster Channel 7, via an exclusive media rights package with television and digital coverage.
The agreement includes sponsorship of the Emirates Australian Open Series, comprising of the Hopman Cup in Perth, the Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge in Adelaide, all official lead-in events to the first Grand Slam of the year.
“William Hill and the Australian Open is the perfect match. Both brands are among the most respected, innovative and technologically advanced in the world in our fields and we are looking forward to a long and successful partnership,” said CEO Tom Waterhouse.