UltraPlay has signed an accord with AE Group, which will be the exclusive representative for the company’s eSports and sports product in the region.
The main focus will be on eSports, UltraPlay said in a news release.
“UltraPlay’s passion for innovation and first-rate services to the end users is shared by AE Group and I believe our winning eSports product suite will help them continue their impressive growth in Asia and beyond,” said UltraPlay CEO Mario Ovcharov.
UltraPlay has recently released an enhanced version of their live betting model for eSports, which they described as a complex mixture of AI and human traders’ interaction.
AE Group will be able to offer a package of Ultraplay’s 28 eSports titles including CS:GO, League of Legends and Doha 2, as well as Overwatch, StarCraft II, PUBG and others.
There are up to 200 live markets on CS:GO and 2,500 in-play events monthly.
“We believe in our profitable business partnership, which will serve as a gateway for the next level of betting entertainment in Asia,” AE Sales Director Eugene Chan said.