Ultraplay takes the risk to innovate

Ultraplay takes the risk to innovate
Lyubomira Petrova, CMO

“Innovation is something you create before the need for it is born. That’s why it’s so risky in the beginning,” said Lyubomira Petrova, CMO at UltraPlay during the European Gaming Congress, which was held online in October. 

“When UltraPlay started offering eSports back in 2014, it was perceived just as that – unreliable and risky, as we were the first in many ways. Now eSports is no longer perceived as a niche gambling vertical, and has shown the entire industry its great potential especially during COVID-19 and the lack of sports events over the past few months.” 

Petrova was part of the panel discussion on the latest industry innovations and how the industry has adapted to current times, together with other professionals from the iGaming industry.

The panel highlighted product innovation and enhanced user experience and placed these two elements at the cornerstone of every business that wants to stay relevant and a few steps ahead of market demand.

In terms of innovations that have been key this year acquisition and retention wise, Petrova pointed to eSports as the main driving force for sportsbooks during these past few months.

 Sports punters shifted quickly towards eSports – another testimonial for the great potential it holds. UltraPlay continues to record a great interest. For example, the company’s trading team is experiencing unprecedented levels of bets on the first to return live major tournament – League of Legends Worlds. This was the first big eSports live tournament to return in 6 months and the entire viewership as well as betting on it skyrocketed.

 Esports betting continues to grow exponentially and does a perfect job in terms of player acquisition and retention. The key reason for that is its main audience – the new generation of bettors, who tend to prefer more skill or knowledge based-gambling.

SHARE
Previous articleJade introduces immersive arcade experience
Next articleGKL September sales down over 76 percent

Related Articles

UltraPlay shortlisted for three categories for EGR B2B Awards 2020

Three are the categories that UltraPlay has been shortlisted in the EGR B2B Awards 2020 – Esports Betting Supplier, a category that company’s won last year, Innovation in sports betting software, and a White Label Partner. Lyubomira Petrova, CMO at UltraPlay commented on the recent nominations: “We are excited and honored to be nominated in […]

UltraPlay expands its online casino content

Betting solutions provider UltraPlay has announced that three new casino content providers were added to the company’s dedicated portfolio. Red Tiger, EGT Interactive and CT Gaming Interactive games are the new additions that come through the Softswiss API and will further enrich UltraPlay’s online casino offering. The company’s casino portfolio now includes around 4000 slot […]

UltraPlay brings two awards after ICE London

Betting solutions provider UltraPlay won the eSports Betting Software of the year at the International Gaming Awards (IGA) and ICE London Landmark Award marking the company’s 10 years on the market. IGA is traditionally held a day before ICE London, celebrating the achievements and innovations of the leading companies in the gambling industry. The second […]

10-Year Anniversary

Betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map through its advanced betting solutions. Mario Ovcharov, CEO at […]

Supply catching demand

UltraPlay says eSports betting is now evolving fast, with an improved range of products and bet types helping to create the supply to meet customer demand. UltraPlay will attend two gambling exhibitions in November – BEGE Expo, booth 2.12, in Sofia and SiGMA, booth S9, in Malta, where attendees can learn what makes eSports a […]