Over the past few years, sports betting has become one of the most promising domains in the world. This is due to the high interest in competitions that evoke positive emotions, as well as the feeling of patriotism, which plays a large role in attracting the audience.
Of course, a more perfect offering stimulates players to choose your betting platform among many others, and that’s exactly what industry operators and suppliers are working on.
But there is another problem that affects the whole gambling market and that’s seasonality. It’s fair to say that the number of bets placed depends directly on the sports events available at any given moment of time. During these quiet periods, indicators usually go down.
Recently, Italian Serie A matches have been suspended due to the coronavirus, and the tournament is stopped now for at least a month. The Spanish government is considering taking measures to prevent the spread of the virus too, so it’s clear activity will be low in the next few months.
At times like these, additional betting products help businesses to maintain stable growth. The use of casino games is common practice for betting operators because their players’ audiences and habits are similar – they all spend their time betting on the events. Unlike sports, such games are available around the clock and do not require waiting for long periods. And it’s up to you what to choose from.
Given that almost every sportsbook offers similar lines and odds, the issue of differentiation between betting operators is becoming increasingly pressing. Business owners are scratching their heads in vain over what content to provide, especially when all kinds of sports competitions are already included.
This is when content integration comes to the rescue. By simply including the games of a third party, sports betting companies have dealt with weak demand and seasonal falls in user activity. Usually, such integrations don’t require much time and energy to connect games onto their platform.
One of these types of entertaining content that is very popular among bookmakers is fast live-games. The concept of live games means entertainment in which real dealers are involved in real-time processes. Such content is gaining more and more popularity among players around the world, as they have a high level of trust. All actions take place live in front of a screen, which makes the process even more exciting. Software provider TVBET is the leader in the field of live-games for casinos and betting operators.
According to TVBET analytics, the advantages for sports betting companies are the following:
- A unique type of content with charming female hosts that keep the user’s attention.
- No seasonality. Thanks to the fast live-games, TVBET’s partners have seen a steady increase in the number of bets during the off-season.
- The share of live games in the total number of bookmaker bets reaches 25-30 percent in a few months.
- Ease of integration. The provider offers a fully customizable solution with individual branding options, and margin management tools to its clients.
- Marketing promotion support – up to 56 percent increase in a month of the number of bets on TVBET games.
It’s no secret that a huge variety of sports betting operators have already collaborated successfully with live-games providers. The market leaders and fast-growing companies both have equal opportunities to integrate such content on their platforms. Providers have a direct interest in the success of their games on partners’ websites. In other words, while building a collaboration with one of them, all the actions would be implemented with full respect and a “win-win” mentality.