Tabcorp said it had reached a multi-year accord with the NFL to be the exclusive wagering partner in Australia.
The partnership also enables Tabcorp to create unique NFL content and experiences for Australian fans across its digital platforms and venues, the company said in a news release.
In addition, TAB and the NFL will combine to promote the NFL’s official Pick’em free-to-play football game. The game will provide NFL fans in Australia the chance to win weekly prizes, as well as a grand prize trip to the Pro Bowl.
Further, Tabcorp and Sky Channel will bring the NFL Network and six hours of NFL RedZone programming to Australian fans across its commercial network of more than 4,400 pubs, clubs and TAB agencies.
“We are proud to bring Australians NFL action to enhance our existing sports offering to customers and venues and complement Sky’s unrivalled coverage of Australian and international racing,” Tabcorp Managing Director Wagering and Media Adam Rytenskild said.
“Our goal is to support the growing appetite for the NFL in Australia. This gives fans more value in line with our strategy of using our assets to create unique experiences for customers.”