HomeStudio City targets younger audience with e-sports venue
Studio City targets younger audience with e-sports venue
Melco Resorts & Entertainment on Tuesday launched Macau’s first e-sports venue at its Studio City property, which it hopes will attract a younger generation of players to Macau.
The venue was launched in partnership with Kowloon E-Stadium and ALL-IN E-Sports. The stadium can seat up to 274 guests and is equipped with cutting-edge advanced technology that will cater to top-tier e-sport tournaments, virtual gaming leagues and professional players from around the world.
The venue can accommodate multiplayer gaming tournaments as well as live-streaming of events from around the world that can be broadcast to a Macau audience in Mandarin and Cantonese.
The venue is due to host an array of top competitions in the coming year, Melco said. The majority of e-sports players are under 30 and Chinese players account for more than half of the global audience, the company said.
“E-Sports is a fast-growing market segment that is constantly innovating and evolving, and Melco is confident that this venue will allow us to further cater to younger patrons while continue to bring fresh and novel experiences to all our guests,” Studio City Property President Geoff Andres said.
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