SIS teams with KRA to provide data to online bookies

SIS (Sports Information Services) has reached an accord with Korean Racing Authority to broadcast live coverage of the action from two of the country’s racecourses, Busan and Seoul.

The agreement will allow SIS to provide pictures and data to retail and online bookmakers in the UK, Ireland, and Spain.

“We are delighted to have agreed terms with the Korean Racing Authority and to be able to supply further betting opportunities to our operator partners at key times,” said Simon Fraser, Head of International Horseracing at SIS Betting. “I’ve no doubt racing fans will be very pleased with the quality of the racing on display and I’m confident the fast-paced action will also appeal to a host of new admirers as we promote it in Europe.

“For SIS, this is another piece in the jigsaw as we look to create a quality, round-the-clock pictures and data product which gives operators options, no matter where they are in the world or the time of day.”

The 1680 Korean races a year join a comprehensive stable of overseas horseracing that now includes racing from Dubai, Latin America, Singapore and Mauritius.

Seongwon Jeon, Executive Director of Marketing at the Korean Racing Authority, said the accord will help to grow interest in Korean racing around the world.

“The timing of our racing is perfect for European based operators looking to fill the early morning schedule both online and in retail. It also complements the rest of SIS’s global horse racing content, meaning that operators can have quality racing any time of the day.”