Sands Resorts Macao in June hosted a four-day, three-night “familiarization” tour for 120 international convention and exhibition professionals and media.
The tour, named “The Ultimate Download – Asia’s Leading Meetings & Events Destination, which ran on June 25-28, highlighted the latest range of comprehensive offerings at the integrated resorts’ seven world-class hotels, as well as Macao’s wider cultural and heritage attractions.
Meeting professionals and media from China, Australia, New Zealand, USA, Europe, Japan, Korea, Singapore, India, Taiwan, Hong Kong, Malaysia, Indonesia and Thailand were able to gain first-hand experience about Sands Resorts Macao’s extensive range of meeting offers, facilities and services.
Ruth Boston, senior vice president, Marketing and Brand Management, Sands Resorts Macao, commented: “We are seeing increasing visitor numbers from non-traditional markets – for example, a threefold increase in meeting and conference business booked by meeting planners in the United States against more typical feeder markets of China, Taiwan, Japan and Korea. Demand from Europe is also set to exceed expectations through to 2020, coming in the top three markets for our managed hotels. This wider international interest is driving demand for more enriched and diversified offerings.
“One of the other key messages we particularly wanted to get across to participants at The Ultimate Download was the wonderful culture and heritage that is here in Macao, including its UNESCO world heritage sites. It is through events like these we can showcase not just the range and quality of our meeting facilities but also the wider beauty of Macao.”
The first day of the event kicked off with a French themed welcome cocktail party at Parisian Ballroom. The second day saw guests participate in Ultimate Connect, a mini-conference with a Q&A session covering a range of meetings and events industry hot topics.
Other events included Ulti-Mart, which showcased Sands Resorts Macao’s world-class properties and other offerings as well as Macao itself as a destination and Ultimate Chef, which saw delegates form teams to take part in a thrilling cooking competition.
The final event was Ultimate Show Time, which included a pre-gala dinner cocktail event at The Venetian Ballroom with a black and white theme and beautiful Venetian style masks.
During the gala dinner, Sands Resorts Macao showcased its wide range of products and services, including gourmet dining, superb entertainment and state of the art audio-visual (for detailed event information see appendix – The Ultimate Download – Highlights).
Guests were also able to take part in bespoke activities including an exhilarating skywalk on the 338-metre Macau Tower, junk boat sailing experience, gastronomic street snack experience and morning wellness activities at outdoor event lawn Il Prato, a spacious event lawn adjacent to The Venetian Macao and The Parisian Macao, able to accommodate up to 5,000 delegates for a wide range of events.