Pre-regulated markets promising: Interview with Susan O’Leary ahead of ASEAN 2019

1) What has been the biggest development for your company in Asia this Year?

We’ve continued to build our presence in the Asian market and I’ve personally spent a lot of time speaking at the key conferences and meeting with operators, advisers, and government officials. As a result, we continue to receive inquiries from incredibly innovative and ambitious businesses in the region who are investigating how licensing with Alderney can elevate their position and assist them to grow globally. In 2018 we launched a Category 1 Associate Certificate, a B2C license which permits the licensee to be based anywhere in the world – we’re the only jurisdiction that can offer this kind of license and it is proving to be of particular interest to our Asian operators.

2) Where are you experiencing the most demand at present?

We are speaking to businesses from across the region. The volatility in some Asian countries has led to some operators investigating options outside of their local territories. The Indian market is particularly interesting for us and I recently spoke at SPiCE in Goa where there was definitely the appetite for a more regulated gaming space.

3) What are your plans for 2019?

2019 is another busy year for us and we’re already experiencing great enthusiasm and interest in what we do. Our globally facing business means that we are asked to speak and attend events and conferences around the world. 2019 kicked off with a bang for us at ICE London and we’re signed up for events across Asia, North America. Latin America, Europe, and Africa for the remainder of the year.

4) Which do you see being the most promising markets in the next few years?

The pre-regulated markets are really exciting space for us as countries embrace the true value of online gambling regulation. Asia, Africa, Latin America and even North America are offering up huge potential for those already established in the industry with markets that are both huge and dynamic. Our work is twofold: advising our existing licensees on entry strategies to work within these burgeoning markets, and working with lawmakers and governments to help ensure that the regulatory frameworks that are developed locally are well structured, appropriate and futureproofed.

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