Pinnacle: Euro 2021 an opportunity for sportsbook success

While the sports betting calendar may have been cut short last year, it’s returned bigger this time around with Euro 2021 imminent and looking well set to be the backbone of a major sports betting summer.

A month long goldmine of soccer action, Euro 2021 will see the return of the best teams to the biggest stages once more, and it’s fair to say that the sports betting community is excited, not just across Europe, but also in Asia, the Americas, and beyond.

However, despite inevitable acquisition boosts and increased turnover from your existing base, it’s not a time to sit back and wait confidently for the action to roll back in.

Now is an ideal time for operators to review their current trading success and decide whether they have the resources in place to extract the full potential from such a massive revenue opportunity. Those that rely on market average prices and basic risk management tools may find they’re not seeing a full return on investments.

Homogenised prices won’t be engaging existing or potential customers, while trading minor margins at major tournaments requires specific expertise to deliver consistent, impressive results. It will be those that have the risk management tools in place that can best drive revenue and maximise hold off the back of it, and, in doing so, reclaim much of the lost revenue from last year.

Pinnacle Solution continues to raise the bar and drive added value with a bespoke trading service to partner sportsbooks. Whether looking to start a sportsbook from scratch or upgrade to a better sports betting service, our iFrame or Turnkey Solution can be in position well in advance of Euro 2021, providing your brand with the springboard to a better sportsbook future.