Philippines Football League partners with Sportadar

With the second season of the Philippines Football League (PFL) kicking off at the start of March, the PFL on Thursday agreed on a multi-year partnership with Sportradar—announcing the company as their official and exclusive global audio-visual and data distribution, as well as integrity services partner.

Kicking off with a signing ceremony at the Marco Polo Ortigas, the strategic partnership will enable the PFL to create its own video and streaming platform built using Sportradar’s OTT (Over-The-Top) solution.

Fully customizable and scalable, this OTT platform will integrate high-quality video streaming and content, with highly engaging and visualized statistical data viewable across all mobile devices, desktops and smart TVs.

The PFL will be able to commercialize the platform through advertising, sponsorships, subscription or pay-per-view opportunities for ‘live’ matches. Aimed at developing the league’s following, the content will be available through all platforms 24/7 for fans and audiences across the Philippines, as well as around the world.

Integral to the partnership is the integrity services that Sportradar will provide to the PFL. The campaign logo and tagline Integrity Always was officially presented by the PFL and Sportradar to members of the attending media and stakeholders, and will be used for outreach programs both internally, and externally. Sportradar will also conduct a series of educational and prevention workshops for clubs and players, focusing on the dangers and consequences of match-fixing. Complementing the coverage delivered by the company’s partnerships with the Asia Football Confederation (AFC) and FIFA, Sportradar Integrity Services will monitor, identify and analyse suspicious activities relating to the league through its award-winning Fraud Detection System.

“2017 was a fantastic first year for the PFL, and we believe that 2018 will be the year we take the league to the next level with Sportradar,” said Mariano Araneta, PFF president and chairman of the LFI board of directors.

“We are delighted to have a trusted global brand such as Sportradar join our journey, a company that shares our passion and sees the potential of the league.”

“As our first OTT partner in Asia, the PFL joins a rapidly growing group of federations and leagues globally that have taken a decisive step towards delivering an innovative digital strategy that will provide value and engagement for its sponsors and advertisers, as well as to the delight of its fans,” said Biplav Gautam, director of business development in Asia.

“We are particularly encouraged by the PFL’s commitment to keeping the league clean, and we are confident that the engagement of our Integrity Services will safeguard the league against match-fixing”.