Next level player experiences

Scientific Games Corporation will showcase its commitment to developing the gaming industry’s most innovative products, content, and technology for casinos, lotteries, online gaming and sports betting at ICE.

“We’re more committed than ever to providing the best games and the most dynamic player experiences in the industry,” said Scientific Games President and CEO, Barry Cottle. “We couldn’t be more excited about our new game content, our leading sports betting solution and cutting-edge technology that we are sharing with our partners at ICE. In every market, across all channels, player expectations are driving critical paths of innovation. Teams at Scientific Games across every product offering are creating growth opportunities and value for our customers through richer and more immersive player experiences.”
When visitors enter the Scientific Games booth, they will be transported to an interactive theater connecting them with product and player experts to get a first-hand look at the depth and breadth of new games, platforms and systems on offer. Innovative products and experiences that work seamlessly together to create opportunities to play anywhere, anytime, across all channels.

Scientific Games will showcase its innovative slots content, including a suite of games featuring Premium Play, a new in-game feature that offers enhanced options such as additional free spins, wild symbols and win lines.  An exciting new menu will deliver a new way of navigating and finding games and will leverage technology to intelligently automate placement of game titles.

The most imaginative and engaging content can be seen in new games for the UK market.
The highly anticipated MICHAEL JACKSON MegaStar, which features extensive video and music from the “King of Pop” will make its debut. This latest community game title includes a “Megastar” feature and incorporates a pot and a tiered Freespins bonus round which awards up to 20 free spins.

In addition to new games, Scientific Games will also launch a new all-encompassing customer portal, CUBE. Developed exclusively for the UK market, the online service provides readily accessible support and data on products, content, promotions, analytics and more.
At the heart of Scientific Games is an intense focus on creating amazing player experiences and great games. The company continues to build a state-of-the-art entertainment ecosystem that delivers thrilling content across all gaming verticals from the casino floor to mobile, and from sports to lottery games and technologies.

Scientific Games will showcase the next evolution of its wildly successful Asian gaming legacy with Jin Ji Bao Xi. The hottest game globally, Jin Ji Bao Xi offers players a unique bonus feature where the player may select their own bonus. Jin Ji Bao Xi is now also available on the new TwinStar Wave XL cabinet, which offers a bigger and better player experience on a curved, ultra-high-definition display.

Completely redesigned for the European market, the Fusion Auto Roulette will make its debut. This product showcases a smaller footprint, improved wheel viewing angles, and the same speed of play and reliability that players expect from this platform.

Scientific Games is bringing iconic games that players love to new levels with its revolutionary SG Game Service. Player-favorites MONOPOLY Millionaire, MONOPOLY Big Money Reel and BATTLESHIP Direct Hit! will be featured on this state-of-the-art platform based on a thin client architecture. From bar tops to tablets, the company will showcase how it is bringing digital and retail content to a new land-based gaming experience focused on player experience.

Scientific Games can be found at stand booth N1-560.