NBA secures league’s first live streaming partnership in India

The parent company behind fantasy sports operator Dream 11 has announced its foray into the live streaming business, through an exclusive broadcast deal with NBA, local media reports. 

Under a partnership agreement, FanCode, a multi-sport aggregator platform owned by Sporta Technologies, will have the exclusive rights to provide live and on-demand access to select NBA games throughout the 2019-2020 NBA season.

Rajesh Sethi, MD, NBA India, said, “By offering NBA games on FanCode, we will further connect with millions of fans in India who enjoy NBA daily fantasy by offering them features like fantasy research, game recaps, news, live scores and much more. As the demand for NBA programming and content continues to grow in India, we are committed to providing fans with new and personalized ways to connect with the NBA.”

Yannick Colaco, the co-founder of FanCode, said, “Basketball fans will now have comprehensive coverage of the NBA on FanCode, including live streams of all the biggest games, scores, features, news coverage and fantasy research.”

FanCode, owned by Sporta Technologies which also owns Dream11, the NBA’s official fantasy gaming partner in India, has over 10 million app installs.

Games streamed live on the platform will be the same that would be available for fantasy gaming on Dream11.