MGM’s responsible gaming program reaches 1 million customers

Gamesense Brochures

MGM Resorts International announced that GameSense, a responsible gaming initiative that was adopted by MGM Resorts in 2017, recently surpassed 1 million customer interactions at its U.S properties. 

The program focuses on having positive, transparent and proactive conversations about how to gamble responsibly. The adoption of GameSense marked an unprecedented commitment to integrating responsible gambling education into the MGM Resorts guest service model and the achievement of this milestone further supports MGM Resorts’ responsible gaming culture.

GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC). The program works through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and can pick up educational materials and other resources. GameSense is designed to help guests make informed decisions and to help keep gambling fun. The program has earned recognition from the National Council on Problem Gambling.

“We’re thrilled to have reached this milestone,” said Rich Taylor, executive director of Responsible Gaming at MGM Resorts. “Our conversations with guests are not only about encouraging responsible play, but improving guest relationships and providing world-class service. I’m so proud of our teams, especially the GameSense Advisors, who deliver GameSense to our guests every day.”