Asian online gaming site M88 has been named as the official gaming partner of U.K. football club, Leicester City.
The partnership will see M88 leverage Leicester City’s global brand in its marketing activities and the betting company’s logo will appear across King Power Stadium on LED advertising boards.
“We are excited to begin this partnership with M88 who already have a strong presence in the sports industry,” Leicester City Commercial Director Jonathan Gregory said. “We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.”
The club’s chairman is Thai businessman Vichai Srivaddhanaprabha.
M88 offers more than 30,000 live betting events every month.