“We all know how heavily the industry has been impacted by COVID-19, but the crisis has shown how our customers that invested in our ADVANTAGE system really did have an advantage,” said Nelson Cheung, System Sales, IGT Asia. “We’ve continued to invest in the IGT ADVANTAGE system to enable flexible, unique and personalised experiences for high-end players, that maximise ROI per player when our customers most need it.”
“Our cashless gaming solution coupled with innovative bonusing has enabled customers to generate greater profits and manage their gaming floors more effectively during the crisis. The reduction in cash handling has lowered costs and risk while providing a safer environment for staff and customers,” Nelson added.
“To enhance marketing, operators have created personalised player experiences using the intelligence of Advantage Bonusing, and customising a variety of pre-packaged, turn-key media to delight their players and grow their time on floor.”
“It’s a flexible solution as it can run on a single game, a bank of games or across the entire floor. As with all our customer partnerships, we work together on a launch plan with creative support to ensure successful launches,” Nelson concluded.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.