AGB catches up with Yue Dong, regional director – China of Betconstruct about gaming devices and trends in game design that increases player engagement.
What kind of trends do you foresee in South East Asia over the next few years?
From the perspective of channels, the playtime spent on mobile devices will surely increase which leads to a higher popularity of mobile designed games and high frequency games. What will catch the eye of the player, thus setting an aim for a developer to work on, is the game quality. Improved graphics, UI/UX design and sound effects will significantly contribute to players engagement.
How is your company responding to these trends?
We want to give our partners freedom and an opportunity to enter the gaming market with innovative products to attract new players. For that purpose we have developed SpringBuilder with its set of tools to create gaming websites. Also we are coming up with new games in different product categories and closely following the tendencies of the local market for a further improvement of our offerings.
What products are you currently offering in the Philippines / Asia?
BetConstruct has a global reputation of a complete gaming and betting software provider. For the Asian region we offer Sportsbook, Data Feed and Marketing Solutions, Live and RNG Casinos, Skill Games and many more. The whole range of BetConstruct products can be found in Spring BME, an all-inclusive platform developed to give operators full control over their business.
What have been the biggest developments in Asia for you in the past year?
During the year 2017 BetConstruct has been strengthening its position in the region. Our solutions for the Asian market have been improved with functions specifically developed to suit its requirements, starting from the languages and up to backoffice and marketing tools.