Fun88 launches a ‘Invite-a-Friend’

Buyapowa announced that Asian online gaming operator Fun88, owned by Welton Holdings, is launching a new ‘Invite-a-Friend’ marketing initiative to encourage existing customers to refer their friends to its live casino games.

Buyapowa announced that Asian online gaming operator Fun88, owned by Welton Holdings, is launching a new ‘Invite-a-Friend’ marketing initiative to encourage existing customers to refer their friends to its live casino games.

By integrating the Buyapowa technology into its website, Fun88 will incentivise its customers to refer their friends and family with smart rewards that include free betting stakes and roulette wheel spins. Referrals will be tracked by the Buyapowa platform in leaderboards and star referrers will be able to compete for special rewards such as smart phones. 

The first Fun88 Invite-a-Friend programme will launch in Thailand in the Thai language and will enable customers to refer their friends and family via email, social media, SMS and IM. After launching in Thailand, the next Fun88 launch will be in Indonesia.

“Because we operate in the highly competitive gaming market where marketing costs are high, we are always looking for innovative new customer acquisition channels,” said Daniel Lee, brand manager at Fun88.