Focus on emerging markets

Sportradar will once again be in attendance at this year’s G2E Asia in what has been a compelling 12 months for the industry.

With the legalization of the US betting market, Sportradar will continue to focus its efforts on emerging markets across the world, including Asia, which has been tipped by some to be just as opportune.

Onsite at G2E, the company is looking forward to discussions with event attendees, sharing knowledge on how the US market continues to have repercussions on sports gaming worldwide. This will include key learnings from the States that have enacted betting regulations so far and, from this, the company can offer tips and tricks for bookmakers focused on the emerging Asian market.

Its signature solution, Managed Trading Services (MTS), which provides risk and liability management and user profiling on behalf of the operator, has been picking up at a rapid pace recently in Asia, with more and more interest coming from both existing and new operators. MTS is one of the most popular solutions in established markets due to its ability to help bookmakers of all sizes establish and operate a successful sports book.

This will be further explored at G2E Asia, as well as a new marketing and sponsorship solution, ad:s. A key part of their 360 degree betting portfolio, ad:s can enable Asian-facing operators to tap into various above and below-the-line marketing opportunities, both within the region and globally. Ultimately, it provides the tools for operators to develop a recognized brand, reputation and trust.

Sportradar’s Gaming Solutions continue to grow in popularity in Asia too. The launch of the Asian Cup Virtual Football solution last year, for example, generated incremental revenues for client operators. This year, they are set to again add to our rich suite of Virtual Sports Betting offerings, and will launch Virtual Baseball and Virtual Cricket, two popular sports in Asia that continue to show increasing demand.

In other more traditional areas of their live odds and live data service, the company will increase their regional scout network, extending sports coverage even further across baseball, basketball and football, as well as kabaddi, sepak takraw and field hockey respectively.

 

SHARE
Previous articleDigitain Sportsbook API solutions
Next articleHideo Sawada resigns as Huis Ten Bosch president

Related Articles

Betinvest partners with Sportradar for Win Cup Table Tennis

International sports betting provider Betinvest has partnered with Sportradar, the global provider of sports content and intelligence, to supply coverage of a range of classic sports including the inaugural WIN CUP table tennis competition. The agreement, which came into effect in April, will see Betinvest provide Sportradar with access to almost round-the-clock action as more […]

Match-fixing in Asia down 21 percent in last five years

The Asian Football Confederation has reported a 21 percent drop in match-fixing in Asia over the last six years, owed to its partnership with sports data firm, Sportradar.  Benoit Pasquier, AFC General Counsel and Director of Legal Affairs told Reuters that the company has been pivotal in the reduction in the number of match-fixing related […]

Sportradar expands partnership with MLB for virtual baseball

Sportradar today announced an expansion of its existing partnership with Major League Baseball (MLB), launching a brand new virtual baseball in-play offering for licensed gaming operators in the US and across the world. The virtual baseball in-play game is the first Sportradar virtual gaming solution developed in association with a major US sports league. Featuring […]

Kick-starting your sportsbook

In a world that is continuing to realize the benefits of legalized betting, now, more than ever, operators need to arm themselves with the best tools to provide a winning sportsbook. As the US has opened its doors to sports betting, slowly but surely the commercial benefits are being realized and trends starting to take […]