Crown’s China marketing head quits

Crown Resorts’ head of international marketing, Michael Chen had reportedly left the company sometime in March, according to The Australian.

“It is understood that Crown’s China marketing guru, Mr Chen, ceased working for the James Packer-backed casino empire more than a month ago,” noted the news outlet.

It is not clear whether Mr. Chen had quit, or was pushed out by Crown, but his role was to supervise staff on the ground in China.

Last year, 15 Crown Resorts staff were detained in China on gambling-related charges.

In a report from ABC’s Four Corners, Macau casino consultant Ben Lee noted that Mr Chen was “very ambitious” in his plans for attracting Chinese VIPs.

“He obviously had a very high target to meet to justify, I suppose, his appointment and he in turn went on a very expensive program to recruit just about anybody and everybody he could in terms of on the ground marketing experience,” said Mr. Lee.

“He went through Macau, Hong Kong, China, even down to Cambodia, Malaysia, Singapore and recruited a very, very big team of people.”

Four Corners reported that Mr. Chen was put on permanent leave immediately after the night of the raids.

SHARE
Previous articleBelle Corp. eyes second casino
Next articleMass, slots drive MGM China 17Q1 results

Related Articles

Covid-19 turns out lights in most of Asia’s casinos

From India to Australia, casinos across the Asia Pacific region have closed their doors in response to efforts to combat the spread of the coronavirus, with little to no visibility at present as to the evolution of the situation.

Fitch puts Crown on ratings watch negative

Fitch Ratings has placed Crown Resorts on watch for a ratings downgrade, saying the New South Wales Independent Liquor & Gaming Authority probe has raised the risk of severe regulatory action, including loss of license. 

Could Blackstone be a suitable partner for Crown?

Private-equity company Blackstone, which bought a 10 percent stake in Crown Resorts earlier this year, may prove to be a suitable buyer for the company that may need to change its ownership to retain its casino license, Reuters' Breakingviews argues.

Crown Melbourne to reopen November 25, including smoking ban

Crown Resorts said its Crown Melbourne property will reopen from Wednesday Nov. 25th with a maximum capacity of 1,000 and every second gaming machine turned off.
Bergin at the center of industry change

Bergin at the center of industry change

Patricia Bergin SC, 71, is the presiding Commissioner over the high-profile inquiry into Crown Resorts’ suitability to hold a Sydney casino license. 

Crown Resorts downgraded by Moody’s; interest costs to rise

Crown Resorts said Moody's has downgraded its debt rating to Baa3, which will result in an increase in the interest cost on its medium-term notes by about $1 million a year. 
Imperial Pacific

Casino operators fall short of royal titles

At least two operators in the Asia Pacific region this week have to be thinking thank goodness it’s Friday. The ongoing sagas at both Imperial Pacific and Crown Resorts only got more tawdry, doing little to improve the brand image of the region’s gambling industry.

Crown seeks “working test” for Barangaroo casino

Crown Resorts' lawyers told a regulatory inquiry in Sydney that the best way for the company to prove its fit to hold a license is to open its Barangaroo property under strict supervision as a working test. The New South Wales Independent Liquor and Gaming Authority effectively barred Crown from opening the casino in December as planned, until the results of the probe are presented in February.
Crown Resorts heads toward contentious AGM

Crown delays Sydney debut after money laundering admission

Crown Resorts will not be opening its A$2.2 billion Sydney casino in December and will need to wait until February before it hears whether it will retain its license, which was thrown into further doubt after a last-minute admission of money laundering.

Crown drops money laundering bombshell

In an 11th hour admission, Crown Resort told a suitability inquiry in Sydney that it was possible that money laundering had likely taken place in its casinos through accounts set up for VIP players.