Caesars unleashes US alliance heavyweights

Caesars Entertainment has made a powerful move in its campaign to win an IR license by establishing a three-person “Japan Advisory Committee” filled with heavyweights of the US-Japan alliance.

They are former US Senate Majority Leader Tom Daschle, former US Trade Representative Charlene Barshefsky, and Kara Bue of Armitage International.

According to the Japanese-language press release provided by Caesars, Senator Daschle commented, “I’m excited to join the Caesars team because, as the industry’s pioneer and chief champion of responsible gaming, I know they will bring the thoughtful and family-oriented approach that Japan is looking for during this important time.”

Ambassador Barshefsky stated, “Caesars Entertainment has been successfully developing and operating Integrated Resorts for many decades. Given their vast experience fostering international business as a global leader in the MICE industry, and my experience building strong economic ties between the United States and Japan while United States Trade Representative, joining their team was a natural decision.”

The statement from Kara Bue was, “Caesars Entertainment pioneered the first Integrated Resort, Caesars Palace in Las Vegas, and ever since has been a leading provider of world-class entertainment. It’s a great pleasure to support the Caesars team and promote the cross-cultural exchange of arts and entertainment between Japan and Caesars’ international network.”

Finally, Steven Tight, Caesars’ president of international development, commented, “We are thrilled to welcome such a distinguished and experienced group of global leaders to our team. Caesars has a proud legacy of delivering remarkable entertainment experiences while focusing on responsible gaming and economic development. We are glad that Senator Daschle, Ambassador Barshefsky, and Kara Bue are helping us bring this experience to Japan should we be fortunate enough to earn a license.”

Caesars is not the first international IR operator to play the US-Japan alliance card. That distinction goes to MGM Resorts when last August they appointed Jason P. Hyland, former Charge d’Affaires of the United States Embassy in Tokyo during the Obama administration as the representative officer and president of their Japan operation.