Caesars hunts for technological breakthroughs in the IR industry

Caesars Entertainment has announced a partnership with University of Nevada, Las Vegas (UNLV), to create a technology hub where new gaming and hospitality concepts will be developed and tested in a 43,000 square-foot space.

The “Black Fire Innovation” space will be located in a state-of-the-art research building in the UNLV Harry Reid Research & Technology Park, scheduled to be opened by the end of this year. It will include mock hotel rooms, a casino floor with slots and table games, presentation and exhibit areas, an e-sports arena, and virtual reality facilities.

Research areas are expected to encompass emerging technologies like blockchain and artificial intelligence, with interdisciplinary collaborations across areas such as architecture, psychology, and fine arts.

“We intend to accelerate innovation in a way that is truly unprecedented within the gaming and hospitality space, bringing together top researchers and industry experts in a unique collaborative environment,” said Les Ottolenghi, Caesars Entertainment executive vice-president and chief information officer in the associated press release. “Working side-by-side and with emerging student talent, technology partners and the community through this technology hub, Black Fire Innovation is designed to spur the creativity and entrepreneurship that will shape the future of our industry for many years to come.”

 

SHARE
Previous articleGPI becomes main equipment supplier for Encore Boston Harbor
Next articleQuezon City pushes gambling ordinance for final approval

Related Articles

Japan clouds Korea’s IR-hub aspirations

South Korea wants to turn the area near Incheon International Airport into a version of Manila’s Entertainment City, but its vision is at risk from competition from Japan.

Caesars agrees to sell Tropicana Evansville for US$480 million cash

Caesars Entertainment, Inc. said it agreed to sell Tropicana Evansville to Gaming and Leisure Properties and Twin River Worldwide Holdings for US$480 million in cash, subject to a customary working capital adjustment.

Caesars announces that loyalty program grew 20% post-merger

Caesars Rewards, the largest gaming loyalty program in the world, has recently grown by 20 percent and 18 properties thanks to the merging of Caesars Entertainment and Eldorado Resorts in July.

Incheon casino construction remains stalled over financing difficulties

Both Caesars Korea and Mohegan’s Inspire Resort have suspended construction of their facilities in Incheon for months, with no word on when the building will continue. The outlook for the Caesars IR is particularly cloudy.
Caesars offers to buy William Hill for GBP2.9b

Caesars offers to buy William Hill for GBP2.9b

Caesars Entertainment says it’s in advanced talks to buy William Hill for GBP2.9 billion ($3.7 billion) to position itself to take full advantage of the expanding U.S. sports betting market.

Incheon IR development plans hitting roadblocks

Ambitious plans to build a cluster of IRs near Incheon Airport are beginning to hit roadblocks as Covid-19 disrupts financing options, according to the Korean media. There are three major facilities in the area: Paradise City, which is already open and operating; the under-construction Inspire Entertainment Resort led by Mohegan Gaming & Entertainment, and the […]

Nearly all Caesars properties have reopened across the U.S.

Caesars Entertainment Inc has opened 51 out of 54 properties across the U.S. since mid-May 2020, with only three in Las Vegas remaining closed amid the coronavirus pandemic.  The closures understandably affected the company’s second-quarter operating results, but CEO Tom Reeg said that demand trends since reopening have been stronger than expected.  “Our second-quarter operating […]

Caesars merger creates largest US casino company

The effective takeover of Eldorado Resorts of Caesars Entertainment to create a new, merged company under the Caesars name has created the largest casino company in the United States. The blockbuster US$17.3 billion deal was first announced in June 2019, but now all of the regulatory and other hurdles have been overcome. The combined company […]

Caesars requires masks-on at all times at its properties

Caesars Entertainment Corp has implemented a universal mask policy across all of its properties starting Wednesday, June 24, 2020, according to a company announcement.  The mask policy will require that everyone indoors at its properties across the Caesars network will be required to wear masks at all times, except when eating or drinking.  It applies […]

Casino stocks jump on hopes for stimulus

Casino shares in the U.S. surged on Thursday on the expectation the U.S. government will provide assistance to the sector as part of its economic stimulus efforts.