Racecourse Media Group and Betgenius have signed an exclusive partnership to provide a premier end-to-end service for online bookmakers, which will maximize distribution of Racing UK horse racing content to new international markets across the globe.
Betgenius has been granted the rights to distribute Racing UK streaming pictures and data for both online and mobile fixed odds betting to new and emerging territories in Europe, South America, Asia and Africa.
The live pictures will be packaged alongside an end-to-end automated horse racing trading solution built using Betgenius’ sophisticated software.
This will allow Betgenius’ sportsbook clients to offer their customers an unrivalled horse racing product.
The content will cover many of the world’s most elite race events, including those from Ascot, Cheltenham, Epsom, and Goodwood.
“We’re delighted to team up with Betgenius, who have set the pace in terms of innovation and customer service when it comes to supplying simplified end-to-end betting propositions,” said Richard FitzGerald, CEO of RMG.