The Australian Association of National Advertisers has launched a discussion paper on developing a national code that would be specific to the wagering sector.
The code would provide a self-regulatory framework for all marketing and communication by any providers in the wagering and sports betting community.
“The AANA wagering code would provide industry with a clear guide of what constitutes responsible advertising of wagering services and it would apply across Australia and across all platforms,” AANA CEO Sunita Gloster said. “Most importantly, it would protect the interests and rights of consumers by helping to ensure that advertising and marketing communication are conducted responsibly.”
The discussion paper opened for submissions on Nov. 9th and the consultation period ends on Dec. 18th.
The paper comes as New South Wales moved to ban advertisements of live odds on television and radio during sporting events from March 2016.
“There is no doubt the sports betting market is becoming increasingly competitive as operators aggressively chase market share through promotions, so it’s important that regulation moves with the industry,” deputy Premier Troy Grant said.
The state is the first in the country to ban ads of live-betting odds. However, events that take place over several days will be excluded.