Website:, also known as Sportsbet, is an Australian online bookmaker, and as of 2012 was Australia’s biggest corporate bookmaker. Sportsbet was established in 1993 and was Australia’s first licensed bookmaker.

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    CrownBet to rebrand as BetEasy

    Australian wagering operator CrownBet is expected to announce its name change to BetEasy this week after its split from Crown Resorts in February. The company was initially going to change its name to “Sportingbet” but was hit with a Federal Court injunction from rival wagering operator Sportsbet in June, claiming the name infringed on its […]

    Sportsbet wins federal court injunction against CrownBet’s rebrand plans

    Australian online bookmaker Sportsbet has won an injunction order which prevents CrownBet from changing its name to ‘Sportingbet’, local media reports. CrownBet, which was formerly majority owned by casino operator Crown Resorts, sold its 62 percent stake to The Stars Group in February. The company was planning to rebrand itself to Sportingbet Ptd Ltd. However, […]

    SportsBet takes CrownBet to court over Sportingbet brand

    Australian online bookmaker Sportsbet has launched a Federal Court lawsuit against CrownBet over its plans to rebrand as “Sportingbet”, local media reports. CrownBet, led by CEO Matt Tripp has been preparing for the rebrand after it was sold to Toronto-listed The Stars Group earlier this year. Sportsbet has accused the brand name Sportingbet of infringing […]

    Sportsbet helps boost Paddy Power results

    Paddy Power posted a 13 percent gain in 2017 revenue, helped by a strong performance from its Australian online betting brand Sportsbet. The U.K.-listed company posted overall revenue of GBP1.74 billion ($2.4 billion) for last year, generating EBITDA of GBP473 million, a gain of 18 percent. In Australia, Sportsbet’s revenue jumped 21 percent to GBP404 […]

    Bookies oppose point-of-consumption tax in Victoria

    Australia’s online bookmakers are stepping up their efforts to sway government leaders in Victoria from adopting a point of consumption tax, local media reports. While supporters of the point of consumption tax say it would “level the playing field” for gambling operators in the country, an industry group of Australian bookmakers is calling it a […]

    O’Farrell heads Racing Australia, Conroy leads new gambling lobby

    Former NSW premier Barry O’Farrell has been appointed the chief executive of Racing Australia, local media reports. Mr O’Farrell will replace Peter McGauran as the head of the horse racing industry’s peak body on an annual salary of A$350,000. Mr O’Farrell was most recently known for his inquiry for the federal government into online betting, […]

    Corporate bookies call foul over in-play betting monopoly

    Australia’s corporate bookmakers have been up in arms over the latest changes to the Interactive Gambling Act, which they claim give Tabcorp and Tatts Group free reign over in-play betting. According to a joint letter sent by Australia’s bookmakers in early November, the latest IGA amendments included a measure that would effectively give the Tabcorp-Tatts […]

    Tabcorp, Tatts Group in merger talks

    Australia-listed Tabcorp and Tatts Group said on Tuesday that they are in talks to create a A$9.34 billion ($7.1 billion) betting giant, Reuters reports. According to an investment banker involved in the talks, a transaction could be announced within the next two days. Tabcorp announced a “Trading Halt Session” on Tuesday in a filing to […]

    Merger costs drops Paddy Power into 16H1 loss

    International bookmaker Paddy Power Betfair reported 16H1 results this week, including results of Australian operator Sportsbet. The gambling giant, created by the merger of Paddy Power and Betfair, said while revenues grew 18 percent to £759 million ($1 billion) in the first half of 2016, the group saw a loss of £47.5 million, as a […]

    Sportsbet dumps SA data facility plan

    Australian bookmaker SportsBet has scrapped its plan for a $20 million high tech data facility in South Australia after the state government’s decision to introduce a “punters tax”, local media reports. Sportsbet CFO Ben Sleep said in a statement the data facility would have supported other such facilities in Darwin and Melbourne, and delivered millions […]

    SA punters will pay more than any other state, warns Sportsbet

    Placing a bet will be more expensive for punters in South Australia than any other state once the new “place of consumption tax” is introduced next year, said online betting agency Sportsbet. The agency recently reached out to local punters via email, urging them to oppose an proposed tax of 15 percent on the net […]

    ACMA takes action on SportsBet’s in-play service

    The Australian media watchdog will soon be pursuing legal action over SportsBet’s in-play gambling app, local media reports. The Australian wagering operator, which was recently found to have the highest level of brand awareness among Australian customers, allegedly offered punters to place bets during the course of a match through their mobile app. Online “in-running” […]

    N.T. licensed bookmakers to cease in-play betting

    Northern Territory licensed bookmakers will soon be required to cease offering in-play betting through “click-to-call” systems in an attempt to “head off future action by the federal government,” local media reports. The ban will affect foreign-owned bookmakers who have been offer­ing online in-play betting including William Hill, Sportsbet, Bet365 and Unibet. According to The Australian, […]

    Paddy Power Betfair says Australia growth offset impact of higher taxes in UK

    Paddy Power Betfair is reportedly bullish of the year ahead following their merger, thanks to growth in Australia, reports the Financial Times. Irish bookmaker Paddy Power reported revenues of €1.1 billion (US$1.2 billion), up 24 percent in 2015, and profits rose 8 percent to €179.7 million. The strong growth in Australia was a factor to […]

    SportsBet commits A$1.5 million to “Take a Break” campaign

    Australian online betting operator SportsBet has committed A$1.5 million ($1.15 million) to promote its new “Take a Break” campaign. Planned for launch in November, SportsBet aims to raise awareness of problem gambling, addiction and other risks associated with online betting. The operator revealed its campaign to the media, which promotes its self-exclusion system which allows […]

    Point of sale tax to eat into online revenue

    Australian operators are concerned a point of consumption tax introduced in South Australia may go national, which they say could potentially render the wagering industry unprofitable. The measure is an attempt to tax money where it is actually earned, effectively preventing online companies from enjoying tax arbitrage by basing their operations in a low tax state while offering their services across the country.

    Asia, Australasia eye lost funds from offshore betting

    Governments from Singapore to New Zealand are concerned about their citizens betting offshore and are looking for ways to recapture, or replace, tax revenue and income for racing clubs and sporting bodies. In Australia, a government-appointed inquiry into offshore wagering is due to report this month. Singapore has already enacted legislation to prohibit its citizens from using offshore gambling operators, and the Malaysian government is also talking tough on the issue. At stake is the loss of finance for the nations' racing industries.