Sega Sammy Creation


    SEGA SAMMY CREATION INC. was founded in June 2013, to develop, manufacture and distribute gaming machines. Using the creativity and cutting edge technologies cultivated throughout the years in the entertainment business by the SEGA SAMMY Group, the group’s mission is to create truly entertaining and fun-to-play gaming machines.


    Takahiko Jindo

    Vice President

    Related Articles

    Sega Sammy, diceman

    Sega Sammy: DICEMAN debuts in Asia

    SEGA SAMMY CREATION INC. is excited to announce that our latest slot game “DICEMAN” with a 2-level Progressive Jackpot has been released in the Asian market with the exception of Macau.
    Dragons Foo by sega sammy creation

    Sega Sammy: Dragons Foo creates Wild excitement

    SEGA SAMMY CREATION INC. is proud to introduce a Chinese dragon-themed slot game “Dragons Foo” with a four-level Jackpot to the Asian market.
    Sega Sammy Wealth Rush

    Sega Sammy Creation releases Wealth Rush

    SEGA SAMMY CREATION INC. has released its new linked game series “Wealth Rush”. This multi-denom game series features a four-level symbol-driven style Jackpot configuration that has proven to be a huge hit with players everywhere.

    Sega Sammy Creation reported US$15 million loss in FY2019

    According to the official government record, Sega Sammy Creation lost JPY1.56 billion (about US$15 million) in the year ending March 31, 2020.

    Sega Sammy Creation’s Volcano Link reaches Macau gaming floors

    Sega Sammy Creation has announced that its new Volcano Link series of slot machines have been installed for the first time on Macau gaming floors. The Volcano Link series launches with two titles, Pride of Lion and Lucky Dolphin. Sega Sammy Creation Managing Director and Head of the Asia Sales Masahiro Kurosaki commented, “Sega Sammy […]

    Sega Sammy Creation gains a foothold in Vietnam

    Sega Sammy Creation announced on Monday that its video slots have made their first appearance in the Vietnam market. Sega Sammy Creation’s Virtua Fighter video slots were installed at the Macau Gaming Club in Hanoi at some point during this spring. Hayato Sasaki, Director of the Asian Sales Division, stated, “This is only the beginning […]

    Scott Winzeler becomes president and CEO of Sega Sammy Creation

    Scott Winzeler has been promoted to the post of president and CEO of Sega Sammy Creation, effective April 1. Winzeler joined the firm just a year ago as chairman and CEO of Sega Sammy Creation USA, and he replaces Hisao Oguchi, who led the division since it was created in June 2013. Winzeler stated upon […]

    Sega Sammy launches baccarat gaming machines at Okada Manila

    Sega Sammy Creation has announced that its baccarat-themed electronic gaming machines have gone live at the Okada Manila casino, representing their first expansion into the Philippine gaming market.

    Video slots with familiar foes

    SEGA SAMMY CREATION will showcase its new video slot series and ETG machines at MGS Entertainment Show 2019, based on its popular SEGA video games.  At MGS, the Japanese gaming machine supplier will exhibit their new video slot series based on themes from widely popular and internationally acclaimed SEGA video games- “Virtua Fighter” and “HOUSE […]

    Assembling the Latest EGEs

    Asia Pioneer Entertainment Holdings Limited will continue to gather talents in Electronic Gaming Equipment (EGE), with Jumbo Technology, Konami Australia, Spintec d.o.o., TransAct Technologies and SEGA Sammy CREATION showcasing their latest and the greatest hit products at the 2019 MGS Entertainment Show. This will be the seventh time APE has participated in the show.  Latest […]

    Sega Sammy Creation installs first slots in Macau

    Sega Sammy Creation has announced the installation of its first slot titles in Macau, and says it is optimistic about the future of its slot games in the Asian market.  The first two games to hit the casino floors will be a mahjong-themed “Fortune Tiles of Dragon” and a 243-way title “Moonlight Treasure”. Both are […]

    Sega Sammy launches first U.S. product

    SEGA SAMMY CREATION INC. has announced the deployment of the “Genesis Star” cabinet this month.  The “Genesis Star” cabinet was approved by the Nevada Gaming Control Board in June. The Genesis Star cabinet will provide a rich library, including titles themed on SEGA’s iconic games that continue to excite players worldwide. “We are excited to introduce […]

    SEGA themed video slots

    SEGA SAMMY CREATION will unveil its new video slot series based on themes from widely popular and internationally acclaimed SEGA video games. The Japanese gaming machine supplier presented initial concepts of the new line at the ASEAN Gaming Summit held in Manila in March, and plans to showcase the new machines, along with their video […]

    Sega Sammy preparing budget and consortium for Japan IR bid

    Sega Sammy Holdings President and COO Haruki Satomi revealed at a briefing on April 26 that his company was budgeting up to JPY3 billion ($27 million) in funds in the coming fiscal year for Japan IR bid preparations and would likely reveal its consortium partners before March 2020. When approaching local governments, Sega Sammy intends […]

    Sega video games inspire new line of video slot machines

    Sega Sammy Creation has announced that it will soon unveil a new series of video slot machines that draw their inspiration from internationally-known Sega video games.

    Scott Winzeler appointed chairman of Sega Sammy Creation USA

    Scott Winzeler has been appointed chairman of Sega Sammy Creation USA, the wholly-owned Las Vegas-based subsidiary of the Japanese gaming machine company Sega Sammy Creation. Hisao Oguchi, the president and CEO of Sega Sammy Creation, commented, “We have just opened our Las Vegas office last year and this will be an extremely exciting time to […]

    Sega Sammy installs Baccarat EGM at MGM Cotai

    Sega Sammy Creation said its Baccarat Maximum Fortune standalone gaming machine has been installed at the MGM Cotai as part of a planned rollout in Macau and across Asia.

    New Sic Bo game begins Macau rollout

    Sega Sammy Creation was established in 2013 in Japan to produce and manufacture gaming machines. With Sega Sammy Group’s creativity and cutting-edge technologies cultivated throughout the years of experience in the entertainment business, the company’s mission is to create innovative and entertaining, fun-to-play gaming machines. This year we have released our new product “Sic Bo […]

    Sega Sammy installs Sic Bo machine at MGM Cotai

    Sega Sammy Creation has announced their electronic gaming machine “SICBO BONUS JACKPOT MAXIMUM FORTUNE” has been installed at MGM Cotai. MGM Cotai, operated by MGM China Holdings, is an integrated resort which offers approximately 1,400 hotel rooms and suites, meeting space, high end spa, retail offerings and food and beverage outlets and more. The new […]

    Sega Sammy Creation secures Nevada distribution license

    Sega Sammy Creation has secured a license for the sale and distribution of gaming machines in Nevada, as of December 1. Sega Sammy Creation said it applied for a license in Nevada in preparation to expand into North America, “in order to increase its Asia-centric business.” During the application process, both Sega Sammy Creation and […]

    Exciting Baccarat

    Sega Sammy Creation is a gaming manufacturer, established in 2013. Part of the Sega Sammy Group, the company creates innovative games utilizing the group’s wealth of creativity, entertainment experience and technology. Sega Sammy Creation recently released its new game “Exciting Baccarat 2”. It provides a special side bet feature which allows players to predict the […]

    Korea’s first integrated resort holds grand opening

    South Korea’s newest integrated resort held its grand opening in Yeongjongdo on Thursday, giving yet another option for gamblers from neighboring China and Southeast Asia, local media reports. “Paradise City has been the best challenge for our company as the first mover of the tourism industry. We’ll make sure the resort complex becomes a key […]

    Cutting-edge machines

    Part of the Sega Sammy Group, Sega Sammy Creation is a comprehensive entertainment entity that provides people around the world with various forms of entertainment, such as games, pachislot and pachinko, animation and toys. Sega Sammy Creation utilizes the group’s wealth of creativity, entertainment experience and technology to produce a new and exciting experience for […]

    Exciting Baccarat is installed in Galaxy Macau

    Sega Sammy Creation Inc. has announced the installation of their electronic gaming machine “Exciting Baccarat” at Galaxy Macau. This gaming machine is the second product released by Sega Sammy Creation, following “SICBO BONUS JACKPOT”. “Exciting Baccarat” machine comes from the Baccarat game that is one of the most popular card games in Asia and Macau. […]

    Sega Sammy Creation announces first EGM

    SEGA SAMMY CREATION INC. announced today that installation of their first electronic gaming machine “SICBO BONUS JACKPOT” in Studio City, Macau. Following an exciting year of operation in Macau, SICBO BONUS JACKPOT was installed at Studio City on Oct 20, 2016. “With its thrilling gameplay and captivating physical presentation, SICBO BONUS JACKPOT is sure to […]

    More fun, more excitement

    Established in 2013 as a gaming machine manufacturer, SEGA SAMMY CREATION develops gaming machines with the spirit “More Fun! More Excitement!”. The company has now developed two cutting-edge machines “SICBO BONUS JACKPOT” and “Exciting Baccarat”. SEGA SAMMY CREATION will showcase one of the latest products -“Exciting Baccarat” at MGS Entertainment show 2016. It’s the first […]

    Sensation and excitement

    Sega Sammy Creation was established in June 2013 as a gaming machine manufacturer that provides sensation of fun and excitement to casino fans around the world. By exhibiting at G2E Asia held in Macau for three years, customers have recognized the company as one of the world’s leading suppliers of cutting-edge casino gaming machines. Now […]

    Exciting Baccarat makes debut

    Sega Sammy Creation will exhibit their second product “Exciting Baccarat” at the upcoming G2E Asia show. Featuring special side games “Exciting Reward” and “Progressive Jackpot”, players will be given the chance to obtain even higher payouts. The player can also pick their preferred dealer from five beautiful and alluring girls. Also on display will be […]

    Gaming suppliers well represented at G2E Asia 2016

    Global Gaming Expo Asia (G2E  Asia), a well-known trade show and conference for Asia’s gaming and entertainment industry will convene the most significant stakeholders in the region’s gaming industry.   The 2016 will see a number of exhibitors, old and new, use the platform to create brand awareness, launch new products and expand their reach […]

    AGEM approves 10 new members, with two from Asia

    The Association of Gaming Equipment Manufacturers (AGEM) said its board of directors has approved the membership applications of 10 new companies, including two from Asia. The additions bring the trade group comprised of the world’s leading gaming suppliers to a total of 147. The two new Asian members are Axiomtek, based in New Taipei City, […]