It wouldn’t be fair to say that anyone enquiring about the Asian gaming scene faces a wall of silence when it comes to the specifics of the market but there is an element of the-first-rule-of-fight-club about it all.
Malaysia has launched a major crackdown on illegal gambling and this time says it will stamp out the practice for good, though some observers are less optimistic. They say without changes to the law to specifically target online activities, stamping out the problem may be a tough call.
If you’ve paid a visit to any of the major gambling exhibitions in the past few years it’s clear that live casino is viewed as the future of online gaming, supplanting software-generated games dictated by RNGs. It’s the realism and transparency that appeals to players. Cambodia has wasted little time becoming a live casino hub in the Far East with increasing numbers of casinos installing cameras and the necessary tech to cater to remote gamblers – particularly in China. Business is booming and other jurisdictions, such as the Philippines are also joining the party, with predictions for further expansion.
While the business of selling slots to casinos and online operators remains distinct, the two have been brought closer together in recent years by a new strategic approach which stresses the importance of offering consistency in product, payment and marketing - both in-venue and online. Omni-channel has been a favorite term on the industry conference circuit for some time now, but it appears to finally be having a tangible impact on the strategy and results of many of gaming’s biggest firms. We explore whether it will have the same impact in Asia.