ICE Totally Gaming 2020

    Bringing together 600+ solutions and 35,000+ professionals across all sectors of gaming (4-6 February, 2020), ICE London is your complete platform to explore future of Gaming and drive revenues through invaluable meetings and networking opportunities.

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    All around gaming experience

    At ICE, Scientific Games will be showcasing great games, best-in-class iGaming and sports platforms as well as its complete entertainment ecosystem powered by cutting-edge technology.   When it comes to land-based gaming, no other gaming company creates exciting player experiences supported by efficient systems and seamless technology like Scientific Games. At ICE, Scientific Games will introduce […]

    One hundred releases and counting

    Premium slots and table games provider Habanero is gearing up for another record-breaking year as it prepares to wow delegates at ICE Totally Gaming. With an action-packed portfolio of more than 100 games, the specialist provider challenges itself to create the industry’s most engaging and immersive content for mobile, tablet and desktop. Now totaling regulatory […]

    Kick-starting your sportsbook

    In a world that is continuing to realize the benefits of legalized betting, now, more than ever, operators need to arm themselves with the best tools to provide a winning sportsbook. As the US has opened its doors to sports betting, slowly but surely the commercial benefits are being realized and trends starting to take […]

    Revolutionizing the game

    A team of industry veterans with experience in Europe and Asia have joined forces to bring new and more innovative games to the market faster, by reducing inefficiencies in the whole chain. The future of gaming platforms is enabling a new community of game developers and suppliers to work together to achieve benefits for everyone […]

    10-Year Anniversary

    Betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map through its advanced betting solutions. Mario Ovcharov, CEO at […]

    Integrity at the Core

    At ICE 2020, Gaming Laboratories International (GLI) will illuminate the path for regulators, suppliers, and operators in land-based, iGaming, and lottery.  Across 24 of its global locations, GLI provides its clients with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence. Its fully rounded services include testing […]

    Top-notch Entertainment Provider

    SA Gaming has been providing a fine assortment of Asian and Western hot table games, including Baccarat, Dragon Tiger, Roulette, Sic Bo, Fan Tan, and Blackjack for operators in the region for more than 10 years. Recently, it has added Money Wheel, a popular Live Game with a payout up to 50x. It also features […]

    Keep going UP

    BBIN has been active at ICE London since 2017. This year, BBIN continues to connect with the world through this international event, aiming to secure crucial opportunities.  During the three-day show, BBIN will present its most innovative technologies and integration solutions while the exhibition stand visualizes the company’s 2020 theme, “Up”.  The exhibition stand will […]

    Gaming needs to operate with integrity and ethics: Industry thought leader

    Richard Schuetz, former Executive Director at the Bermuda Gaming Control Board, President & CEO at the Stratosphere Hotel and Casino, and board advisor to Shuffle Master Gaming, Casino Publishing and the Institute for the Study of Gambling and Commercial Gaming at the University of Nevada, explains the beauty of ICE London, highlights what he believes […]

    Next-gen Concepts

    Aristocrat Technologies will display one of its broadest and most comprehensive ranges of core casino concepts at London’s ICE Show, spanning a mixture of proven, enhanced and brand new game mechanics across a wider than ever range of hardware platforms.  The 2020 collection on stand S5-150 in ExCeL’s South Hall provides a unique insight into […]

    A celebration of translations

    Dani B, the talented Ali G impersonator is back at the ICE at All-in Global’s stand after popular demand. Dani B will be hosting two rude boy block parties at stand N1-200 at 12:30 and 15:30 on Wednesday, February 5.  Delegates will find him behind the DJ table at All-in Global’s booth where there’ll be […]

    Global 2020 portfolio unveiled

    Platform provider Digitain is gearing up to showcase its full portfolio of 2020 trading tools and products at this year’s ICE London in February. The supplier’s state-of-the-art sportsbook platform is set to take center stage at stand S2-350, with its team on hand to advise delegates on its ground-breaking strategies, products, and trading tools in […]

    Wider choice, bigger success

    Zitro will be showcasing its vast and steadily growing product library of successful Video Slot and Video Bingo games and solutions at Ice Totally Gaming 2020. Centre stage will be taken by the various distinctive cabinet models: ILLUSION, a portrait-type cabinet that incorporates an impressive 43-inch Ultra HD curved monitor and a 21.5-inch digital topper; […]

    Cutting edge innovations

    Spintec, a developer and producer of Electronic Table Games, will exhibit at ICE London where they will unveil the latest gaming innovations.  The main highlight of Spintec’s presence at the show will be providing comprehensive gaming solutions.  This year’s presentation of Spintec will be marked by a vast selection of novelties, covering all requirements for […]

    Showcasing player-driven performance

    At ICE 2020, IGT will demonstrate its commitment to player-driven performance through its vast array of proven games, cabinets, systems, and solutions at the ICE London show. An update to the player-favorite Fortune Coin Video Slots, Fortune Coin Boost! features exciting new Boost coins that enhance the bonuses and credits by multiplying coin values.  Boost […]

    ICE 2020 takes esports to next level

    ICE London is preparing to take eSports to the next level with a brand new, state-of-the-art Esports Arena combining live tournaments, demonstrations, workshops, and world-class eSports players, the event organizer’s Head of eSports, William Harding, reflects on why the ICE brand is primed to deliver the third age for the increasingly popular betting sector.   […]

    Specialty slots and proven progressives

    Konami Gaming, Inc. has announced a significant lineup of compelling new cabinets and popular progressive series at the 2020 ICE London event in London.  More than 35,000+ guests are expected at the exhibition on February 4 – 6, where Konami is filling stand S7-110 with its latest proven gaming entertainment.  Series including Dragon’s Law SeleXion, […]

    iGaming technology spanning east and west

    Betconstruct’s concept for the year has been revealed ahead of this year’s ICE London 2020. East&West is the message that Betconstruct would like to deliver this year, describing the company’s global extent and strength. BetConstruct is a round-the-clock business, the conglomerate on which the sun never sets, with 15+ regional offices, operations and partners encompassing […]
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