Dani B, the talented Ali G impersonator is back at the ICE at All-in Global’s stand after popular demand. Dani B will be hosting two rude boy block parties at stand N1-200 at 12:30 and 15:30 on Wednesday, February 5. Delegates will find him behind the DJ table at All-in Global’s booth where there’ll be […]
All-in offers translation, localization and copywriting services with a focus on online gaming, a truly international enterprise. But nowhere does the phrase ‘think global, act local’ count more than in the need to communicate well with different audiences all around the world. Since 2008, All-in has been playing an integral role in putting casinos and […]
In the lead up to the ASEAN Gaming Summit, held in March 21-23 in Manila, Philippines, AGB interviewed Asia-focused translation company All-In Translations on their outlook on gaming markets in Asia. What kind of trends do you foresee in the South East Asia over the next few years? Acting as language service provider to the […]
Localization is fast becoming a key battleground for online operators looking to expand across fast-growing Asian markets. While online gaming is still a long way from reaching maturity in Asia, consumers in the region’s grey markets are becoming more discerning and less likely to accept an English-only dot com website. Market leader bet365 now offers its website in 18 different languages, while SBOBET supports a range of Asian languages, including Chinese, Japanese, Korean, Thai, Indonesia, Burmese and Vietnamese.
Delegates arriving at the ExCeL in London’s East End for the 2017 edition of ICE Totally Gaming at the start of February were greeted by a host of Asian gaming suppliers keen to expand their reach. The main entrance was dominated by advertising from a number of Asia-facing firms, including BBIN, SA Gaming and Asia Gaming, who all also took sizeable stands at the show. One European-based supplier told AGB that Asia was “undoubtedly the focus this year,” adding that they had agreed a significant deal with a Vietnam-facing operator at the show.