UltraPlay CEO Mario Ovcharov explains how to establish a profitable eSports betting brand in Asia and what kind of challenges exist in the region.
UltraPlay said it won its second IGA Esports Betting Software of the Year Award.
Asia’s legalized esports betting scene is still lightyears away from the likes of Europe and the U.S., though there is an acknowledgment that groundwork is being laid for its future growth.
One of the most important considerations for eSports fans is authenticity. This means operators looking to reach that fan base will need to tailor their betting products around their preferences, whether that’s data-driven content, professional players, or influencers in the sector.
The Asian Racing Federation has warned that the rising use of cryptocurrency has facilitated growth in illegal online gambling, allowing operators to avoid the gaze of regulators.