UltraPlay CEO Mario Ovcharov explains how to establish a profitable eSports betting brand in Asia and what kind of challenges exist in the region. 

UltraPlay said it won its second IGA Esports Betting Software of the Year Award.

Asia’s legalized esports betting scene is still lightyears away from the likes of Europe and the U.S., though there is an acknowledgment that groundwork is being laid for its future growth. 

One of the most important considerations for eSports fans is authenticity. This means operators looking to reach that fan base will need to tailor their betting products around their preferences, whether that’s data-driven content, professional players, or influencers in the sector.

The Asian Racing Federation has warned that the rising use of cryptocurrency has facilitated growth in illegal online gambling, allowing operators to avoid the gaze of regulators.

UltraPlay, a leading iGaming software provider and part of ODDS Group, recently announced two new partnerships with Solisbet and Betador. The move is set to strengthen their position in the Latin American and Southeast Asian markets, demonstrating their commitment to expanding their global reach.

ODDS Group, unifying four other brands, took part in ICE London 2023 as Headline Sponsor during the event’s 16th edition. UltraPlay, NFT Pay, Odds.gg, and Galaxy.bet, all part of ODDS Group, were showcased by their respective teams throughout the event.

Advanced betting provider UltraPlay returned to SiGMA Malta 2021 this month, the company's first live event as an exhibitor in over 18 months. 

UltraPlay has announced that its multi-awarded eSports betting product ODDS.GG was successfully launched on two of the company’s partners - 1win and Inplaynet. 

UltraPlay has announced that its multi-awarded eSports betting product ODDS.GG was successfully launched last month on two of the company’s partners - 1win and Inplaynet.