SJM Resorts uses film and TV to promote Macau tourism

SJM Resorts, Visit Macau - Explore New Landmarks

SJM Resorts, S.A. launched the destination video “Visit Macau – Explore New Landmarks” at a press event held at Grand Lisboa Palace Resort Macau on Friday. 

The event was co-organised by SJM and Shaanxi Cultural Investment (film and television) Yida Culture Media Co., Ltd., a state-owned cultural enterprise directly under the Shaanxi provincial government, and has the support of Macao Government Tourism Office. The video aims to promote Macau as a safe travel destination, aiding the recovery of the tourism business, and showcase Macau as a World Centre of Tourism and Leisure.

SJM Resorts, Visit Macau - Explore New Landmarks

The event was live-broadcasted across three destinations in Mainland China, Hong Kong and Macau, officiated by Director of Macao Government Tourism Office Ms. Maria Helena de Senna Fernandes, Chairman of the Board of Directors of SJM Ms. Daisy Ho, Managing Director of SJM Ms. Angela Leong, and General Manager of Shaanxi Cultural Investment Yida Culture Media Co., LTD. Ms. Jessica Jia.

In addition to today’s video launch, SJM will also sponsor a series of celebratory events to mark the 10th anniversary of Yida Film and Television, which are to be held at Grand Lisboa Palace in October this year. Artists from Yida, during their stay in Macau, will also take part in the filming of a new destination video for promoting Macau’s unique tourism itineraries.

Ms. Daisy Ho, Chairman of the Board of Directors of SJM, said, “SJM has been working proactively with Macao Government Tourism Office in its ‘tourism+’ plan to stimulate creativity and market vitality for the benefit of Macau’s development as a World Centre of Tourism and Leisure. We are delighted to collaborate with Yida Film and Television to jointly promote Macau through multiplying effects of ‘tourism + film and TV’, aiming to attract more visitors to Macau to accelerate the pace of tourism recovery.

SJM Resorts, Visit Macau - Explore New Landmarks
Maria Helena de Senna Fernandes

Both Shaanxi and Macau are strategic gateways for the opening up of the Country, as well as major travel destinations in the world. By partnering with Yida, we hope to boost more cooperation between Mainland China and Macau, while also assisting in deepening cross-sector integration between cultural and tourism businesses.”

Director of Macao Government Tourism Office Ms. Maria Helena de Senna Fernandes said, “Macao Government Tourism Office continually strives to build on Macau’s role as a World Centre of Tourism and Leisure and is committed to increasing cross-sector integration with ‘tourism +’ to boost the competitiveness of our tourism economy.

This destination video for Macau marks the beginning of a new exploration into ‘tourism + film and TV’, and is yet another successful partnership designed to further strengthen the ties between Macau and Mainland China. Our goal is to inspire more creative collaborations and introduce new opportunities for integrating the development of the cultural tourism industry.”