Jade Entertainment CEO Joe Pisano says he has seen little change to land-based operations at the halfway point in 2021 and he expects this to continue through the remainder of the year. “We will start to see a slow recovery in 2022 once vaccinations reach the masses and 2023 will be a BOOM year for the gaming industry in Asia.”
The Philippines will lead the boom as the Philippine Gaming and Amusement Corp. (PAGCOR) has been proactive in allowing land-based properties to start offering both tables and slots online. Over the next 12 months, this will allow the land-based properties to have a business continuity plan and use their online offering to grow their customer database.
Those properties with the best marketing and branding for their online product will lead the land-based boom in 2023. Over the next 12 months, the properties’ social media assets will be critical for developing a strong customer base.
PAGCOR has also regulated to allow sports betting to go online within the Philippines and Jade Sportsbet is preparing its remote gaming services to go live in the next few weeks. This together with its retail offering will drive its sports betting business. Jade Sportsbet has returned to Okada Manila and will be launching new products i.e Order Bet, Cash Out and Bet Builder.
Since the start of the pandemic Jade Entertainment has been building its product base in the area of online services and these include the integration of on property live dealer to a full online casino and sportsbook book platform.
Jade Entertainment is available for consultancy to land-based properties that want to learn how to bridge the divide between land and the internet.