Yggdrasil secures Pinnacle agreement

Yggdrasil Gaming has agreed a deal to provide its award-winning content and promotional tools to leading operator Pinnacle.

The agreement with Pinnacle, one of online gaming’s most established brands, will see popular Yggdrasil titles including Jungle Books and Pumpkin Smash made available to its customers for the first time.

To support and promote Yggdrasil slots, Pinnacle will enjoy access to Yggdrasil’s collection of in-game promotional tools, BOOST and social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil, said: “In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.

“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.”

Paris Smith, CEO at Pinnacle, said: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.

“Yggdrasil slots are instantly recognizable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”

More news from this jurisdiction

ElsewhereThursday, Feb 22, 2018

Spintec announced plans at ICE Totally Gaming to expand their ETG presence worldwide.

ElsewhereThursday, Feb 22, 2018

Gaming Partners International says it started off 2018 with a very successful show at ICE in London.

ElsewhereThursday, Feb 15, 2018

At this year’s ICE Totally Gaming, UltraPlay has marked a record-breaking success with new strategic business opportunities, new markets, as well as significant interest towards the latest iGaming innovations and products.

ElsewhereThursday, Feb 15, 2018

CoinPoint, the premier cryptocurrencies and Blockchain agency based in Australia, Bulgaria, and Philippines, held a successful Bitcoin Cash Party in London last February 8, 2018.

ElsewhereWednesday, Feb 14, 2018

The number of online gamblers will more than double by 2022, driven by engaging new products in the casino space, easing regulations and increased uptake in digital products.

ElsewhereWednesday, Feb 14, 2018

More than 120 volunteers from Melco Resorts worked to give back to the community with three different events with over 550 beneficiaries ahead of the Lunar New Year.

ElsewhereWednesday, Feb 14, 2018

Online payment specialist, Easy Payment Gateway, has struck a partnership deal with SG Digital and also has finalized the integration of its unique payment gateway into the NYX Open Platform System.