Yggdrasil secures Pinnacle agreement

Yggdrasil Gaming has agreed a deal to provide its award-winning content and promotional tools to leading operator Pinnacle.

The agreement with Pinnacle, one of online gaming’s most established brands, will see popular Yggdrasil titles including Jungle Books and Pumpkin Smash made available to its customers for the first time.

To support and promote Yggdrasil slots, Pinnacle will enjoy access to Yggdrasil’s collection of in-game promotional tools, BOOST and social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil, said: “In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.

“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.”

Paris Smith, CEO at Pinnacle, said: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.

“Yggdrasil slots are instantly recognizable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”

More news from this jurisdiction

ElsewhereFriday, Nov 24, 2017

The world has seen Crazy Uptown Funk flash mobs, Thriller flash mobs, and Frozen Grand Central flash mobs. But have you ever seen a National Orchestra flash mob?

Elsewhere, AustraliaThursday, Nov 23, 2017

The addition of “loot boxes” in video games has recently captured the attention of gaming regulators, who are increasingly viewing the new offering as an illegal form of gambling.

ElsewhereThursday, Nov 23, 2017

The founder and CEO of WGE is looking optimistically to the opening day of the expo at the Grimaldi forum.

ElsewhereWednesday, Nov 22, 2017

Highlight Games has announced the debut of a new type of virtual sports product, one which harnesses real life football game footage.

ElsewhereWednesday, Nov 22, 2017

Scientific Games has announced the acquisition of a 10.7 percent stake in NYX Gaming Group through the purchase of 11.6 million ordinary shares in the company.

ElsewhereWednesday, Nov 22, 2017

Play’n GO is launching the sequel to the much-loved Danish franchise, Hugo, owned by Hugo Games.

ElsewhereWednesday, Nov 22, 2017

Yggdrasil Gaming has gone back in-time with its latest, extraterrestrial slot Reptoids, where all is not what it seems.