Yggdrasil’s new year, new missions

The quest to engage and attract casino players is becoming more and more challenging. So how can online casino operators differentiate to stand out among competitors? For Chinese New Year, the award-winning game provider Yggdrasil introduces new ways to be creative.

Yggdrasil Gaming has quickly established itself as one of the industry’s most innovative and reliable suppliers of premium slots titles. 

They provide games for the world’s largest casino brands, including William Hill, bet365 and GVC. All games support local currencies and are available in multiple languages.

Its award-winning selection of in-game promotional tools, BOOST™, empowers operators to better engage players and increase retention rates via the setting of their own campaigns. This simplifies the pat-out process.

The operators have access to tools such as Mystery Cash Race, which allows them to create promotions for the entire suite of Yggdrasil slots around special occasions or major sporting events.

Marketers can select an image from Yggdrasil’s library or upload their own, and trigger players with hidden mystery prizes. Any spin can trigger the extra cash reward, which comes from a pre-defined prize pool. The bigger the amount the player wagers, the more chance they have of winning.

To display the concept, Yggdrasil ran a Chinese New Year race over the holiday. The promotion ran on popular games: Golden Fishtank, Jungle Books, Vikings Go Berzerk, Legend of the Golden Monkey, Holmes and the Stolen Stones, Chibeasties, Incinerator, Double Dragons and Legend of the White Snake Lady, with a total prize pool of €5,000.

Operators often talk about the importance of differentiation in terms of their branding and product offering. This has become increasingly important for Asia-facing operators as the sector becomes more competitive.

This is why product and marketing teams must work closer together and think differently, collectively.

And it’s clear that clever in-game promotional tools can help set the competition apart. Acquisition is no longer the only battleground for operators; retention and engagement are increasingly important.

The market is changing, and there’s never been a better time to change your thinking. 


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