UltraPlay pens deal with China’s SunLoto

Online betting solutions provider UltraPlay has agreed on a partnership deal to provide its eSports match predicting system – ODDS.gg to SunLoto, a licensed operator of the Chinese Welfare and Sports Lottery.

SunLoto, one of the largest lottery service providers in China, will become a reseller of UltraPlay’s ODDS.gg for the Asian market. The company has successfully positioned itself as a leading provider of games and lottery solutions holding a massive database of clients in China and the region. With the ever-increasing number of SunLoto partners, the company will be further equipped with UltraPlay’s advanced betting solution ODDS.gg. The winning probability and the specially designed eSports betting data prediction software will be a significant advantage to SunLoto and its wide business network.

After nearly ten years of unremitting efforts through its licensed operating, SunLoto gradually developed into a comprehensive lottery service provider establishing different gaming verticals. Now, the company is ready to step further in the gaming business as started offering and using the widest selection of eSports coverage available on the market right now, powered by UltraPlay.

UltraPlay’s ODDS.gg is developed to optimize the betting products with an unprecedented number of events – pre-match and live. The advanced predicting system offers the widest eSports coverage including 15 competitive games, 3000+ eSports events per month, 1500 in-play events, and live streaming.

Dariy Margaritov, CEO at UltraPlay said: “We are glad to become a business partner of SunLoto and offer our betting data prediction software in order to be widely spread and used in the Asian market. UltraPlay wants to help the betting industry engage with eSports in a profitable manner and contribute to the whole eSports ecosystem with its know-how and experience in the sector.” 

Gao Lee, CEO of SunLoto commented: “Our constant innovation and proactive approach towards the gaming industry led us to this long-term partnership with UltraPlay. The product we are going to further promote on the Asian market stands for high quality and innovation. We will be using this advantageous product to deliver better gaming analysis and winning predictions.”

More news from this jurisdiction

Mainland China, Hong KongTuesday, Dec 05, 2017

Chinese police have arrested 71 suspects involved with cross-border online gambling operations across Guangdong and Hong Kong.

Macau, Mainland ChinaSunday, Nov 26, 2017

Two underground bank operations that were funneling money to Macau from Guangzhou have been busted by Chinese authorities.

Elsewhere, Mainland ChinaWednesday, Nov 15, 2017

The year 2024 may mark the first time esports is recognized as an Olympic Games medal event, says esports experts.

Mainland ChinaWednesday, Nov 15, 2017

Chinese lottery supplier 500.com recorded a net loss of RMB 72.2 million ($10.9 million) in the third quarter of 2017, with the temporary suspension of online lottery sales continuing to weigh.

Mainland ChinaSunday, Nov 12, 2017

AGTech Holdings reported strong revenue growth for the third quarter of 2017, driven by its new Gaming and Entertainment division launched earlier this year.

Mainland ChinaTuesday, Nov 07, 2017

Chinese tourists will soon find it near impossible to join domestic tours that involve gambling, sex or drugs under new regulations from the Chinese National Tourism Administration.

Mainland ChinaWednesday, Nov 01, 2017

Lottery sales in Mainland China increased by 15.1 percent year-on-year to approximately RMB36.9 billion (US$5.6 billion) in September.