UltraPlay pens deal with China’s SunLoto

Online betting solutions provider UltraPlay has agreed on a partnership deal to provide its eSports match predicting system – ODDS.gg to SunLoto, a licensed operator of the Chinese Welfare and Sports Lottery.

SunLoto, one of the largest lottery service providers in China, will become a reseller of UltraPlay’s ODDS.gg for the Asian market. The company has successfully positioned itself as a leading provider of games and lottery solutions holding a massive database of clients in China and the region. With the ever-increasing number of SunLoto partners, the company will be further equipped with UltraPlay’s advanced betting solution ODDS.gg. The winning probability and the specially designed eSports betting data prediction software will be a significant advantage to SunLoto and its wide business network.

After nearly ten years of unremitting efforts through its licensed operating, SunLoto gradually developed into a comprehensive lottery service provider establishing different gaming verticals. Now, the company is ready to step further in the gaming business as started offering and using the widest selection of eSports coverage available on the market right now, powered by UltraPlay.

UltraPlay’s ODDS.gg is developed to optimize the betting products with an unprecedented number of events – pre-match and live. The advanced predicting system offers the widest eSports coverage including 15 competitive games, 3000+ eSports events per month, 1500 in-play events, and live streaming.

Dariy Margaritov, CEO at UltraPlay said: “We are glad to become a business partner of SunLoto and offer our betting data prediction software in order to be widely spread and used in the Asian market. UltraPlay wants to help the betting industry engage with eSports in a profitable manner and contribute to the whole eSports ecosystem with its know-how and experience in the sector.” 

Gao Lee, CEO of SunLoto commented: “Our constant innovation and proactive approach towards the gaming industry led us to this long-term partnership with UltraPlay. The product we are going to further promote on the Asian market stands for high quality and innovation. We will be using this advantageous product to deliver better gaming analysis and winning predictions.”

More news from this jurisdiction

South Korea, Mainland China, JapanTuesday, Mar 20, 2018

Mobile games are likely to grow by more than 8 percent per year through 2020, far outstripping growth for the PC and consoles, according to Daniel Kashti, chief marketing & commercial officer of Kama Games.

Macau, Mainland ChinaMonday, Mar 19, 2018

Zhuhai airport plans to add more flights to improve connectivity to the Macau region.

Mainland ChinaTuesday, Mar 06, 2018

Online sports lottery company, 500.com, said it has entered an accord with the China Sports Lottery Administration Center to jointly develop a physical ticket sales network.

Mainland ChinaMonday, Mar 05, 2018

MGM celebrated the start of the Chinese New Year with senior members of the Women’s General Association of Macau on March 3 with an exhilarating lion dance performed by MGM’s Junior Lion Dance Troupe and singing performances.

Mainland ChinaFriday, Mar 02, 2018

Sales in China lottery tickets surged 31.4 percent year-on-year in January, reaching around CNY38.3 billion, or US$6.1 billion, according to China’s Ministry of Finance.

Mainland ChinaSunday, Feb 25, 2018

A recent hike in price of the Macau transit visa issued in Zhuhai will have a minimal impact on overall visitation and GGR, said Morgan Stanley in a note on Friday.

Mainland ChinaSunday, Feb 11, 2018

Mainland Chinese police have busted an illegal casino in China’s Guangxi Zhuang Autonomous Region, arresting 104 gamblers, and seizing 535 gambling devices.