Sky Racing World adds fourth track to Sat night offerings

Sky Racing World, a distributor of international horse-racing content and subsidiary of Australian wagering operator Tabcorp, has increased its Saturday night offering from three Australian Racing meets to four for North American fans.

Saturday, July 15 will mark the first week of fourth track availability and comes in response to the growing popularity of Sky Racing World’s Australian Thoroughbred Racing product in the North American market.

While this newest offer will provide heightened levels of fun and excitement for loyal horse-racing fans on Saturday nights, Sky Racing World also has ambitious plans for the months ahead.

With Australia’s high-stakes Spring meetings rapidly approaching, Sky Racing World is exploring the potential of expanding to daily offerings to help celebrate the action. The Spring meetings, which run from September through November, will feature an array of events, including the Cox Plate, Victoria Derby, and the race that stops a nation, the 2017 Emirates Melbourne Cup.

News of the fourth track follows an eventful first half of 2017 for Sky Racing World, during which it fulfilled on several key initiatives. In March, it was announced that an expanded partnership with TVG, the California-headquartered racing-focused TV network and advance depositing wagering (ADW) site, would see it increase its coverage of Australian Racing on TVG and TVG2. That was followed in June by the integration of new graphics for Sky Racing World’s simulcast Australian horseracing content to North American ADW sites, tracks and OTBs.

Finally, last week, Sky Racing World announced a partnership with the Korea Racing Authority to distribute horse-racing content to ADW sites throughout the Americas and Europe, commencing August 5, 2017.

David Haslett, president and CEO of Sky Racing World, said: “It has been a very exciting and momentous time for both Sky Racing World and countless loyal Australian Racing fans that we work with. Our newest offer is yet another example of our commitment to delivering a world-class product that is reflective of the sport in which we operate.”

More news from this jurisdiction

ElsewhereFriday, Aug 18, 2017

Men who have endured physical abuse or violence at home as a child are more likely to become problem gamblers, according to a recent UK survey.

ElsewhereFriday, Aug 18, 2017

Research and consulting firm Nielsen has announced the launch of a new esports business, focused on offering insights, valuations and consulting services.

ElsewhereThursday, Aug 17, 2017

British racecourses and Colossus Bets have announced a significant partnership that will enhance the future pool betting offering on British Racing.

ElsewhereThursday, Aug 17, 2017

The Head of Sportsbook session featuring Danske Spil’s Jens Nielsen, Mr Green’s Enda Gaffney and Vladimir Dratsjov from Olympic Entertainment Group (OlyBet) will provide an explosive start to the ‘Leaders in Betting’ track at Betting on Sports 2017.

ElsewhereWednesday, Aug 16, 2017

Konami Gaming Inc. has joined the companies as a lead sponsor of the recently formed Innovation Adoption Advisory Panel.

ElsewhereWednesday, Aug 16, 2017

UltraPlay has announced that it will provide live betting for the Grand Final of FIFA Interactive World Cup 2017, starting from 16 to 18 August in London.

ElsewhereTuesday, Aug 15, 2017

The historic Les Ambassadeurs Club in London’s Mayfair is seeking to recover GBP470,000 ($608,700) from a high stakes gambler from Singapore.