SG announces launch of new digital arm

Scientific Games Corporation has announced the launch of SG Digital, which incorporates the portfolio of SG Interactive B2B products and services with those of the newly acquired NYX Gaming Group.

Led by NYX Gaming Group CEO Matt Davey, the business division will complement the company's three existing core Gaming, Lottery, and Social business divisions.

The SG Digital workforce will be over 1,500 strong, spread across 34 offices and will serve over 200 customers with over 2,000 games and 40 licences worldwide.

"The creation of SG Digital marks the beginning of an exciting and defining new era for Scientific Games and underlines the company's continued ambition and dedication to provide the industry with the very best content, technology and digital products. Our vision is to be the world's leading supplier of digital gaming, sports and iLottery solutions," said Kevin Sheehan, Scientific Games' president and chief executive officer.

"With an array of innovative brands, unique products, market leading services and a pool of highly talented colleagues, SG Digital will allow the business to focus on delivering an even stronger proposition to our customers while creating further opportunities to accelerate growth in this constantly evolving and dynamic sector. Scientific Games is now perfectly positioned to capitalise on any future regulatory developments in both U.S. and global markets across sports betting, gaming and lottery networks."

Matt Davey, group chief executive, SG Digital, said, "The acquisition and subsequent creation of a leader in the digital space is a natural strategic fit, and it's a privilege to be tasked with leading and shaping the next stage of this unique journey. We have been busy integrating all content, systems, and platforms in preparation, while our skilled and dedicated teams around the world ensure we now provide unrivalled, seamless solutions as SG Digital."

SG Digital showcases latest game innovations at ICE  

SG Digital unveiled a comprehensive portfolio of new games at this year’s ICE Totally Gaming exhibition in London, offering some of the most exciting and engaging content available on the market.  

Featured in the suite of new games is Tetris Super Jackpots, which brings one of the most recognized video game brands in the world to the online slot sector for the first time. In this title, developed by SG Digital’s Bally studio, players will be mesmerized by the iconic Tetriminos. Tetris Super Jackpots also includes an exciting Tetrimino feature in the base game, which can occur randomly on any spin. If activated, the Tetrimino feature will randomly be placed on or above the reels, replacing any covered symbols with a random Tetrimino. The feature can add up to 477 additional ways for players to win. The title also boasts a free games bonus that features the catchy Tetris theme song with guaranteed wins.  

SG Digital will also showcase Wonder Hounds, the latest innovative title from the NextGen Gaming studio, part of the recently acquired NYX Gaming Group. The 3x5, 25-payline slot has players join a pack of international pooches on the prowl for big prizes. Up to 15 sticky wilds can be awarded during the free games round, while the Wonder Hounds icons can transform into a Wild reel per spin. Wonder Hounds will launch in February 2018 to coincide with the Lunar New Year - Year of the Dog. As part of the launch, NextGen is proud to be making a charitable contribution to animal welfare charities.   

The launches represent the combined creative forces of legacy SG Interactive and NYX Gaming Group. The new SG Digital division of Scientific Games will offer the broadest portfolio of games in the iGaming industry from its world-class development studios.  

Matt Davey, group chief executive, SG Digital, said, “We’re excited to showcase the first of our new and innovative games launched under the SG Digital brand.

“Following the creation of our new digital division, we have brought together the leading creative minds of the iGaming industry to offer our partners the broadest portfolio available in the market.  

“We’re showing a mix of titles at ICE, ranging from branded-slots to bespoke storylines. TETRIS Super Jackpots, inspired by the classic Game Boy title, is sure to resonate with fans of the iconic series, while users will love the entertainment that games like Wonder Hounds have to offer.”

Additionally, SG Digital will showcase three MONOPOLY titles, each highlighting iconic features from the perennial favorite board game. MONOPOLY Mega Movers places the game tokens center stage, including the new penguin, tyrannosaurus rex, and rubber ducky movers. MONOPOLY Bring the House Down boasts various features, including Hot Zone Wilds, triggered by houses falling from the top of the screen. MONOPOLY On the Money brings the classic Barcrest game mechanics together with MONOPOLY to create an original SG Digital omni-channel experience.  


Hawaiian-themed Hula Hula Nights brings a summer feel to the ExCeL, as the Green Reels revolve to become a single symbol and increase the chances of multiple win lines.  

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