Scientific Games acquires interactive gaming company

Scientific Games Corp has announced the acquisition of Red7Mobile Ltd, a Bristol, UK-based firm that designs, develops and delivers mobile and desktop casino games and sports apps for real-money gaming partners.

The acquisition provides Scientific Games’ with access to a large portfolio of mobile and interactive game titles, including slot games, instant win/scratch cards, and table games.

 

In addition to game content, Red7 offers a range of sports betting solutions. Its sports middleware provides a robust, real-time platform for the development of a range of UX and UI solutions for sports-book web and native apps.

Through partnerships with some of the industry’s leading sports feed and odds providers, Red7 provides the essential real-time feeds for in-play stats and betting solutions.

Red7 has existing game, platform and sports partnerships with many of the industry’s leading online gaming and sports betting operators.

Scientific Games Group chief executive – Interactive, Barry Cottle said, “The acquisition of Red7 and its highly creative, talented team is a very positive development in SG Interactive’s growth story. Red7’s portfolio of innovative games augments our entertaining game content and industry-leading intellectual property. We’re also excited about their sports betting apps, which include a host of robust features that add excitement to the sports betting experience.”

Scientific Games will employ all of Red7’s staff in the firm’s existing Bristol, England location, and will continue to fully support Red7’s partnerships with online and sports betting operators through the Scientific Games network.

Cottle said, “Many of Red7’s partners are also our partners, so we truly feel this is a win-win for all of our stakeholders. As we merge Red7’s content into our extensive game library, we will expand our UK retail and digital portfolio and be able to deliver even more compelling game content for the global digital Real Money Gaming business.”

Matt Hatch, chief executive officer of Red7, said, “We are excited to be a part of Scientific Games, combining Red7’s creativity, innovation, and award-winning games to deliver transformational player experiences to Scientific Games’ real-money gaming partners around the globe.”

Red7 chief technology officer Adam Fox added, “Red7 has always focused on designing and producing some of the most innovative games and sports apps. Having access to Scientific Games’ content, brands, and global network is a very exciting prospect for the Red7 team.”

More news from this jurisdiction

ElsewhereThursday, Jul 20, 2017

The global games market is expected to increase 7.8 percent to US$108.9 billion, with Asia-Pacific countries expecting to generate $27.5 billion, or one quarter of all revenues in 2017.

ElsewhereTuesday, Jul 18, 2017

Slots and table games developer Habanero is taking players on an apocalyptic journey with its thrilling new release, The Dead Escape.

ElsewhereMonday, Jul 17, 2017

Melco’s integrated resort development in Cyprus will feature 70,000 square feet of gaming space, plus a 6,000 square foot VIP “Casino in the Sky,” according to a press release from Spectrum Gaming Capital, the financial advisor to the CNS Group of Cyprus.

ElsewhereFriday, Jul 14, 2017

Genting is breaking ground on a US$400 million expansion at its Resorts World casino in New York, local media reports.

ElsewhereFriday, Jul 14, 2017

Sky Racing World has increased its Saturday night offering from three Australian Racing meets to four for North American fans.

ElsewhereThursday, Jul 13, 2017

BetConstruct on Tuesday unveiled its new Spring BME (Business Management Environment), a management infrastructure for betting and gaming businesses.

ElsewhereThursday, Jul 13, 2017

Pariplay, a gaming technology company serving iGaming operators, land-based casinos and iLotteries, has announced a strategic partnership with Playson, the leading Malta-based iGaming content provider.