LiNiu to partner with Chinese insurance provider

LiNiu Technology Group has announced it has signed a three-year strategic cooperation agreement with The Peoples Insurance Company of China Limited's Guangzhou branch.

LiNiu Technology Group, formerly known as Iao Kun Group Holding Ltd, is the operator of the LiNiu Network, a B2C, C2C and O2O electronic trading platform focused on the Chinese agricultural industry.

The company also participates in the promotion of a VIP gaming room at the City of Dreams Macau in Cotai.

PICC is a listed company on the Hong Kong Stock Exchange, which engages in property and casualty insurance, life and health insurance, asset management and financial services. It is one of the largest insurance financial groups in China.

Through the agreement, the companies will work together to develop new insurance products tailored for farmers, rural residents and the agricultural industry that would help in solving the Three Rural Issues, which relate to industrializing agriculture, rural development and aiding farmers.

Guangzhou LiNiu will also prioritize the promotion of PICC's insurance products to customers of its LiNiuYang trading platform, while PICC in turn will promote LiNiuYang's products, services and platform to its customers through brochures or booths in its branch offices.

"We are pleased to be working closely with PICC to help further enhance our presence in Guangdong province while devising new products in concert with PICC that should provide additional benefits to customers of our LiNiuYang platform," said Wang Shun Yang, co-chief executive officer of LiNiu Technology Group.

More news from this jurisdiction

South Korea, Mainland China, JapanTuesday, Mar 20, 2018

Mobile games are likely to grow by more than 8 percent per year through 2020, far outstripping growth for the PC and consoles, according to Daniel Kashti, chief marketing & commercial officer of Kama Games.

Macau, Mainland ChinaMonday, Mar 19, 2018

Zhuhai airport plans to add more flights to improve connectivity to the Macau region.

Mainland ChinaTuesday, Mar 06, 2018

Online sports lottery company,, said it has entered an accord with the China Sports Lottery Administration Center to jointly develop a physical ticket sales network.

Mainland ChinaMonday, Mar 05, 2018

MGM celebrated the start of the Chinese New Year with senior members of the Women’s General Association of Macau on March 3 with an exhilarating lion dance performed by MGM’s Junior Lion Dance Troupe and singing performances.

Mainland ChinaFriday, Mar 02, 2018

Sales in China lottery tickets surged 31.4 percent year-on-year in January, reaching around CNY38.3 billion, or US$6.1 billion, according to China’s Ministry of Finance.

Mainland ChinaSunday, Feb 25, 2018

A recent hike in price of the Macau transit visa issued in Zhuhai will have a minimal impact on overall visitation and GGR, said Morgan Stanley in a note on Friday.

Mainland ChinaSunday, Feb 11, 2018

Mainland Chinese police have busted an illegal casino in China’s Guangxi Zhuang Autonomous Region, arresting 104 gamblers, and seizing 535 gambling devices.