LiNiu to partner with Chinese insurance provider

LiNiu Technology Group has announced it has signed a three-year strategic cooperation agreement with The Peoples Insurance Company of China Limited's Guangzhou branch.

LiNiu Technology Group, formerly known as Iao Kun Group Holding Ltd, is the operator of the LiNiu Network, a B2C, C2C and O2O electronic trading platform focused on the Chinese agricultural industry.

The company also participates in the promotion of a VIP gaming room at the City of Dreams Macau in Cotai.

PICC is a listed company on the Hong Kong Stock Exchange, which engages in property and casualty insurance, life and health insurance, asset management and financial services. It is one of the largest insurance financial groups in China.

Through the agreement, the companies will work together to develop new insurance products tailored for farmers, rural residents and the agricultural industry that would help in solving the Three Rural Issues, which relate to industrializing agriculture, rural development and aiding farmers.

Guangzhou LiNiu will also prioritize the promotion of PICC's insurance products to customers of its LiNiuYang trading platform, while PICC in turn will promote LiNiuYang's products, services and platform to its customers through brochures or booths in its branch offices.

"We are pleased to be working closely with PICC to help further enhance our presence in Guangdong province while devising new products in concert with PICC that should provide additional benefits to customers of our LiNiuYang platform," said Wang Shun Yang, co-chief executive officer of LiNiu Technology Group.

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