Football to reign supreme, but tier two sports rise

What kind of trends do you foresee in South East Asia over the next few years?

We’re currently observing two key trends in South East Asia. The first, is the continued rise of so-called “long-tail” or tier two sports and their importance to operators both in terms of revenue generated, and as a marketing and retention asset. With that being said it is clear that football will continue to rule supreme, but we are seeing that betting on smaller and more exotic competitions is increasing at a faster rate when compared to betting on the top European leagues.

The second is the gamification of sports betting. Operators are looking for new and innovative ways to engage the next generation of sports betting customers who seek more control over their bets, instant gratification and bets that have more of a fun factor. It’s a trend that we are very much at the forefront of with our innovative products BetBuilder and Microbets.

How is your company responding to these trends?

Our data and trading products for sports like basketball, tennis, volleyball and badminton are second to none in the market. Betgenius prides itself on the breadth and depth of coverage in not only these sports, but all sports. The revenue and margins that we continuously achieve on behalf of our trading clients is a testament to the strength of our products and highlights why we are considered market the leaders in this space.

Last year we launched BetBuilder, a unique product which revolutionises pre-match betting by enabling customers to instantly build accumulators made up of dozens of different player, team and event markets within the same game. BetBuilder delivers a slick user experience which gives control to the customer and delivers the odds they want instantly. Appealing to the fun factor of sports betting, BetBuilder has already been proven to increase pre-match turnover for operators without cannibalising in-play betting.

We’re soon to be launching Microbets, a new innovation in keeping with modern customer’s desires for instant gratification and reward. By allowing the operator to offer multiple binary outcome markets within a defined time-frame, Microbets creates yet another new way of increasing in-play turnover and betting frequency whilst providing the customer with the excitement of a near immediate win or loss.  

What products are you currently offering in the Philippines / Asia?

Betgenius offers a range of trading and marketing services to regulated online sports betting operators across the Asian market.

Our industry renowned in-play data feeds and fully outsourced trading services are used by many of the biggest regulated operators in the world to support trading operations and to automate bet acceptance and resulting. Powered by data collected by over 6,000 accredited sports reporters around the world and unique mathematical algorithms with customisable trading tools, Betgenius is a truly full service trading solution for sportsbooks in the Asian market.

We have also been an integral marketing partner to sportsbooks across the world for over a decade. We combine our deep knowledge of the industry and a unique ability to leverage the wider betting ecosystem to provide a wide range of marketing services including programmatic trading, ad serving and creative services to our clients. With a reputation built on being able to efficiently deliver and retain players at scale, Betgenius has established itself as the industry leader and only betting-specific digital marketing specialist of its kind.

What have been the biggest developments in Asia for you in the past year?

The successful launch of our odds feeds and outsourced trading products with two major Asian operators was the highlight for us over the last 12 months. It has given us great confidence that our products are not only sophisticated enough but also powerful enough to be readily deployed in possibly the most competitive sports betting market on the planet with great success.

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