Embracing regulation

Q: What kind of trends do you foresee in South East Asia over the next few years?

 Regulation and licensing are going to be the key trend in South East Asia, particularly when it comes to online play. Legal land-based gambling is widespread across much of the region, and there is a huge appetite for the activity among the population. At present, however, there isn’t much in the way of frameworks and rules for online operators and suppliers. That is starting to change, and we have been working closely with regulatory bodies and watchdogs across the region as they look to implement their own rules and requirements. Over the coming years, it should provide clarity for online operators and suppliers looking to establish themselves in Asia. 

Q: How is your company responding to these trends?

 We have been active in Asia for several years now, forming strong relationships with regulators, lawmakers and local operators and suppliers. We have also been assisting Alderney licensees that have seized the first mover advantage by launching in Asian markets where it is appropriate for them to do so. We have also developed a unique Asian Betting Model that allows operators and suppliers working to the “agency” structure to be properly licensed. In addition, the Alderney Gambling Control Commission has just launched its Category 1 Associate Certificate B2C, which allows Asian operators to obtain a licence from any country in the world. 

Q: What have been the biggest developments in Asia for you in the past year? 

The growing number of operators and suppliers embracing regulation. Asia is a patchwork of white and grey, with different rules in different markets. As such, operators and suppliers are embracing self-regulation and obtaining licences with internationally recognised regulators such as the Alderney Gambling Control Commission. There are many reasons for this, from wanting to partner with well-known brands that will only deal with regulated businesses, to gaining access to superior banking and payment processing solutions via preparing for an IPO or M&A activity. In short, they want to raise standards and ensure they are operating to the same level as businesses in highly regulated, mature markets such as Europe.

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