Ed Tracy promoted to Asia CEO of Hard Rock

Hard Rock International has announced the promotion of Edward Tracy to chief executive officer, Asia.

Currently, Tracy is focused on Hard Rock Japan LLC in its efforts to develop a signature Hard Rock Integrated Resort (IR). Tracy's recent appointment is a strategic move designed to support the company's growth plans in the region.

With the latest addition to the Hard Rock Hotel portfolio, Hard Rock Hotel Shenzhen, China, and 30 years of Hard Rock Cafe operations in Japan, Hard Rock showcases its proven track record of developing and managing distinguished entertainment and hospitality venues around the world.

"As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock," said Jim Allen chairman of Hard Rock International. "We are confident in Tracy's ability to lead the company's efforts in Asia and we look forward to seeing our business continue to grow under his leadership."

Edward Tracy joined Sands China Ltd, a subsidiary of Las Vegas Sands Corp., in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011. Tracy was responsible for the oversight of the country's largest integrated resort operator by revenue, capacity and content, with 13,000 hotels rooms and 30,000 team members.

In October 2014, Harvard Business Review named Mr. Tracy as one of "The Best-Performing CEOs in the World" in its respected annual top 100 ranking. Prior to Sands, Mr. Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.

Tracy's appointment further solidifies Hard Rock International's rapid expansion efforts and commitment to growth in Asia.

More news from this jurisdiction

JapanFriday, Nov 24, 2017

Local anti-casino forces in Wakayama are set to launch an organization squashing plans to bring an IR to Wakayama’s Marina City location.

JapanWednesday, Nov 22, 2017

Dynam Japan Holdings reported an increase in net profit of 40.7 percent to JPY5.4 billion (US$48.1 million) for the six months ended September 30, 2017.

JapanTuesday, Nov 21, 2017

A proposed integrated resort in Rusutsu equipped with a casino is unlikely to see the light of day, say experts in Japan.

JapanMonday, Nov 20, 2017

Japanese tourism company Kamori Kanko and developer Niseko Alpine Developments has announced a partnership to redevelop its flagship property in Hokkaido into an integrated resort.

JapanThursday, Nov 16, 2017

Japan needs to adopt problem gambling measures that are both scientifically proven and evidence-based, said a panel at the Macao Gaming Show on Thursday.

JapanThursday, Nov 16, 2017

Caesars Entertainment has become the first IR operator to publish concept images for a regional Japanese IR—in this case the Tomakomai site on the northern island of Hokkaido.

JapanWednesday, Nov 15, 2017

With its relatively well-developed in-country infrastructure compared to most other international IR operators, MGM Resorts is accelerating its engagement with Japan’s domestic business community in a series of presentations and other events.