Caesars revs up Japan IR campaign

As Caesars Entertainment president and CEO Mark Frissora tours Japan this week, company executives are meeting with local officials and the media, as well as announcing a whole host of new developments that clearly puts Caesars among the front rank of international IR operators seeking a license in Japan.

On Monday, Frissora was in Osaka and had a meeting with Governor Ichiro Matsui and Mayor Hirofumi Yoshimura. Earlier this month Caesars became an Official Partner with Osaka in its bid to host the 2025 World Expo in Yumeshima, next to the planned site for the major IR. The meeting with the governor and the expo sponsorship demonstrated Caesars’ strong intention to bid for the Yumeshima site.

Caesars is, in fact, the fourth international IR operator to become Osaka’s Official Partner on the expo bid, following Melco, MGM, and Hard Rock.

Moreover, Caesars has just launched an elaborate webpage connected with its Japan campaign, providing information in both the Japanese and English languages. Only a handful of other operators have established a strong online presence in Japanese, namely MGM and Melco.

At a media roundtable held in Tokyo on Tuesday, Frissora announced an additional initiative that is to date unique among the operators bidding for the Japanese market. Caesars is committing US$250,000 for responsible gaming initiatives in Japan, focusing mainly on a gambling education campaign.

The media was also shown a well-produced concept video for a Caesars IR in Tomakomai, Hokkaido, which was apparently created as part of their campaign surrounding the RFI that this city conducted in the latter half of 2017.

More news from this jurisdiction

JapanThursday, Mar 22, 2018

The Japanese government leaked to the media on Thursday that operators are likely to be required to report any casino chip-cash exchanges that exceed 1 million yen (about US$9,500).

JapanWednesday, Mar 21, 2018

The Japan Gaming Congress expects to attract even greater support in 2018 after holding the largest event of its kind in Japan last year, organizer Clarion Gaming says.

South Korea, Mainland China, JapanTuesday, Mar 20, 2018

Mobile games are likely to grow by more than 8 percent per year through 2020, far outstripping growth for the PC and consoles, according to Daniel Kashti, chief marketing & commercial officer of Kama Games.

South Korea, Greater China, JapanTuesday, Mar 20, 2018

eSports global revenue for 2017 was estimated to be US$696 million and is expected to more than double to US$1.5 billion by 2020, with the Asia Pacific heading growth, according to Newzoo, a market intelligence firm.

JapanSunday, Mar 18, 2018

According to a local media report, the Tomakomai municipal authorities have compiled their interim report on the IR they hope to build, projecting a US$2-3 billion investment by the time the facility’s doors open.

JapanFriday, Mar 16, 2018

The IR implementation bill won’t be submitted to the legislation this month, as had been planned, throwing doubt over the timetable for the bill.

JapanWednesday, Mar 14, 2018

Six local medical and children’s organizations have presented a petition to the local government opposing any IR bid from within the prefecture.