BOS17 covers new business landscape for affiliates

A quartet of ‘Super Affiliates’ will be at Betting on Sports 2017 to discuss how the affiliate sector has become a primary gatekeeper for operators seeking new business.

The day one ‘Leaders in Betting’ track session at #boscon2017 features four experts in ‘Navigating the new business landscape’, from XL Media CEO Ory Weihs to Better Collective CEO Jesper Soegaard, Clever Advertising Group chief affiliate officer Marcos Oliveira and Bookies.com managing director Matthew Glazier.

XL Media currently manages over 300 independent affiliate partners driving traffic through its Reef Media platform, while Better Collective, the operator for tipster network bettingexpert.com, recently acquired assets such as wettfreunde.net, sportwettentest.net, and fussballportal.de via the purchase of Austrian Hebiva Beteiligungen.

This epitomises an M&A filled 2017 for the sector, including a series of high profile acquisitions in the competitive Nordic affiliate space. However, the period has also been noticeable for bookmakers putting greater emphasis on providing their affiliates with improved marketing software and player level tracking, deeper analytics and more flexible commission payouts.

The panel, chaired by Best Odds Marketing CEO Lee-Ann Johnstone, will also be discussing important business practices for affiliates, including the extra challenges associated with the incoming General Data Protection Regulation (GDPR) and the need to be more creative given the probable outlawing of sports betting TV advertising before the 9pm watershed.

Jesper Soegaard commented: “Betting on Sports is the most valuable sports betting conference, so I'm excited to share Better Collective's viewpoint in order to contribute to the event and the industry as a whole.”

Matthew Glazier added: “After greatly enjoying the Betting on Football event, it was a no-brainer to make another positive contribution to Betting on Sports, a great way of connecting with industry professionals.

“There are many affiliates and operators attending the conference. Having worked in both spheres, I can provide insight into the current affiliate landscape and an examination of the relationship between operators and affiliate partners.”

The panel will also be complemented on the second day of the conference with a full ‘Betting on Affiliates’ track dedicated to some of the latest developments in the sports betting affiliate sector.

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